65e646a7eb
- analytics-v2 plan with prioritised improvements (comparison mode, filtering, CSV export, entry/exit pages) - seed script generating ~35k realistic events over 12 months (weighted traffic, referrers, devices, e-commerce funnel) - funnel chart now shows overall conversion rate from product views instead of step-to-step percentages - summary line with overall conversion rate and revenue Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
51 lines
2.2 KiB
Markdown
51 lines
2.2 KiB
Markdown
# Analytics dashboard v2
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Status: Planned
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## Current state (v1)
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- Unique visitors, pageviews, bounce rate, visit duration
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- SVG bar chart for visitor trends
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- Date range picker (Today, 7d, 30d, 12m)
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- Top pages, sources/referrers, countries, devices
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- E-commerce conversion funnel (product view → cart → checkout → purchase)
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- Data collection: UTMs, referrers, browser, OS, screen size, full e-commerce funnel
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## Improvements (priority order)
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### 1. Comparison mode
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Compare current period vs previous period. Show deltas on each metric (↑12%, ↓3%). Already have date ranges — just query the previous period in parallel and render the difference. Low effort, high value.
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**Files:** `lib/berrypod/analytics.ex` (queries), `lib/berrypod_web/live/admin/analytics.ex` (UI)
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### 2. Dashboard filtering
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Click any referrer, country, device, or page to filter the whole dashboard by that dimension. Turns a reporting page into an exploration tool. Single most useful feature for understanding traffic.
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**Approach:** Add filter params to the URL (e.g. `?country=GB&source=twitter.com`), thread them through all queries. Render active filters as dismissible chips.
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**Files:** analytics context (all query functions), analytics LiveView (params, UI)
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### 3. CSV export
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Export current dashboard view (respecting date range and filters) as CSV. Dead simple, always requested.
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**Approach:** Add a download button per panel (or one global export). Use a regular controller route that streams CSV.
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**Files:** new controller or plug for CSV response, analytics context for raw data queries
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### 4. Entry/exit pages
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Which pages people land on and leave from. Data likely already exists (first and last pageview per session). Just needs the query and a UI panel.
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**Files:** analytics context (new queries), analytics LiveView (new panel)
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## Future (lower priority)
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- **Real-time dashboard** — live visitor count, active pages (needs PubSub or polling)
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- **Line charts** — proper time-series with date axes (replace bar chart)
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- **UTM drill-downs** — campaign/medium/source breakdown views
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- **Goals/custom events** — user-defined conversion tracking
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- **Stats API** — JSON API for embedding elsewhere
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