perf: self-host fonts and add /admin route

Self-hosted fonts:
- Download all 10 typefaces (35 font files, 728KB) from Google Fonts
- Create @font-face declarations in assets/css/fonts.css
- Remove Google Fonts external dependency from layouts
- Privacy improvement (no Google tracking)
- Performance improvement (no DNS lookup to fonts.googleapis.com)
- GDPR compliant (no third-party requests)

Admin access:
- Add /admin route that redirects to /admin/theme (requires auth)
- Remove Admin link from footer (too visible for visitors)
- Shop owners can bookmark or type /admin directly

Layout improvements:
- Create shop_root.html.heex as minimal root for shop pages
- Shop pages no longer show admin nav bar

Other:
- Update .gitignore to exclude digested static files
- Add PageSpeed 100% task to ROADMAP.md
- Fix test to check /users/settings instead of shop homepage

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>

.gitignore

@@ -31,6 +31,25 @@ simpleshop_theme-*.tar
 # Ignore digested assets cache.
 /priv/static/cache_manifest.json
 
+# Ignore digested versions of static files (with hash in filename)
+# Keep source files, ignore build outputs
+/priv/static/*-*.css
+/priv/static/*-*.css.gz
+/priv/static/*-*.js
+/priv/static/*-*.js.gz
+/priv/static/*-*.ico
+/priv/static/*-*.txt
+/priv/static/*-*.txt.gz
+/priv/static/*-*.html
+/priv/static/*-*.html.gz
+/priv/static/*.gz
+# Digested fonts have 32-char hash before extension
+/priv/static/fonts/*-????????????????????????????????.woff2
+/priv/static/mockups/*-*.jpg
+/priv/static/images/*-*.svg
+/priv/static/images/*-*.svg.gz
+/priv/static/images/*.gz
+
 # In case you use Node.js/npm, you want to ignore these.
 npm-debug.log
 /assets/node_modules/

ROADMAP.md

@@ -339,7 +339,30 @@ This ensures sellers never unknowingly sell at a loss due to Printify price chan
 
 ## Quick Wins (Low Effort)
 
-*(None pending)*
+### PageSpeed 100% Score
+**Status:** In progress
+**Effort:** 0.5-1 day
+
+Achieve 100% Google PageSpeed score on all core metrics.
+
+**Completed:**
+- [x] Self-hosted fonts (removed Google Fonts external dependency)
+- [x] Production asset pipeline (minified, gzipped CSS/JS)
+
+**Remaining:**
+- [ ] Add proper image dimensions to all `<img>` tags (CLS)
+- [ ] Preload critical fonts (LCP)
+- [ ] Lazy load below-fold images
+- [ ] Add `fetchpriority="high"` to hero images
+- [ ] Optimise mockup images (resize to actual display sizes, WebP format)
+- [ ] Review and reduce unused CSS (currently 22KB gzipped)
+- [ ] Add cache headers for static assets
+
+**Metrics to hit:**
+- Performance: 100
+- Accessibility: 100
+- Best Practices: 100
+- SEO: 100
 
 ---
 
@@ -480,3 +503,14 @@ The project is currently named `simpleshop_theme` (reflecting its origins as a t
 - Shadow above nav for visual separation
 - Hidden on desktop (≥768px), replaces header nav on mobile
 - Works in both live shop and theme preview modes
+
+### Self-Hosted Fonts ✅
+- Removed Google Fonts external dependency
+- All 10 typefaces (35 font files, 728KB) served from `/fonts/`
+- Privacy improvement (no Google tracking)
+- Performance improvement (no DNS lookup to fonts.googleapis.com)
+- GDPR compliant (no third-party requests)
+
+### Admin Access Route ✅
+- `/admin` redirects to `/admin/theme` (requires auth)
+- Shop owners can bookmark or type `/admin` to access

assets/css/app.css

@@ -102,6 +102,9 @@
 /* Make LiveView wrapper divs transparent for layout */
 [data-phx-session], [data-phx-teleported-src] { display: contents }
 
+/* Self-hosted fonts - all font-face declarations */
+@import "./fonts.css";
+
 /* Theme CSS - Layer 1: Primitives (fixed CSS variables) */
 @import "./theme-primitives.css";
 

assets/css/fonts.css

@@ -0,0 +1,269 @@
+/* Self-hosted Google Fonts
+ * All fonts loaded locally for privacy and performance.
+ * Browsers only download fonts actually used on the page.
+ */
+
+/* Inter - Clean, Modern, Impulse presets (body) */
+@font-face {
+  font-family: 'Inter';
+  font-style: normal;
+  font-weight: 300;
+  font-display: swap;
+  src: url('/fonts/inter-v20-latin-300.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Inter';
+  font-style: normal;
+  font-weight: 400;
+  font-display: swap;
+  src: url('/fonts/inter-v20-latin-regular.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Inter';
+  font-style: normal;
+  font-weight: 500;
+  font-display: swap;
+  src: url('/fonts/inter-v20-latin-500.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Inter';
+  font-style: normal;
+  font-weight: 600;
+  font-display: swap;
+  src: url('/fonts/inter-v20-latin-600.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Inter';
+  font-style: normal;
+  font-weight: 700;
+  font-display: swap;
+  src: url('/fonts/inter-v20-latin-700.woff2') format('woff2');
+}
+
+/* Manrope - Clean preset (heading) */
+@font-face {
+  font-family: 'Manrope';
+  font-style: normal;
+  font-weight: 400;
+  font-display: swap;
+  src: url('/fonts/manrope-v20-latin-regular.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Manrope';
+  font-style: normal;
+  font-weight: 500;
+  font-display: swap;
+  src: url('/fonts/manrope-v20-latin-500.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Manrope';
+  font-style: normal;
+  font-weight: 600;
+  font-display: swap;
+  src: url('/fonts/manrope-v20-latin-600.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Manrope';
+  font-style: normal;
+  font-weight: 700;
+  font-display: swap;
+  src: url('/fonts/manrope-v20-latin-700.woff2') format('woff2');
+}
+
+/* Work Sans - Friendly preset (body) */
+@font-face {
+  font-family: 'Work Sans';
+  font-style: normal;
+  font-weight: 300;
+  font-display: swap;
+  src: url('/fonts/work-sans-v24-latin-300.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Work Sans';
+  font-style: normal;
+  font-weight: 400;
+  font-display: swap;
+  src: url('/fonts/work-sans-v24-latin-regular.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Work Sans';
+  font-style: normal;
+  font-weight: 500;
+  font-display: swap;
+  src: url('/fonts/work-sans-v24-latin-500.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Work Sans';
+  font-style: normal;
+  font-weight: 600;
+  font-display: swap;
+  src: url('/fonts/work-sans-v24-latin-600.woff2') format('woff2');
+}
+
+/* DM Sans - Minimal preset (heading) */
+@font-face {
+  font-family: 'DM Sans';
+  font-style: normal;
+  font-weight: 400;
+  font-display: swap;
+  src: url('/fonts/dm-sans-v17-latin-regular.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'DM Sans';
+  font-style: normal;
+  font-weight: 500;
+  font-display: swap;
+  src: url('/fonts/dm-sans-v17-latin-500.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'DM Sans';
+  font-style: normal;
+  font-weight: 600;
+  font-display: swap;
+  src: url('/fonts/dm-sans-v17-latin-600.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'DM Sans';
+  font-style: normal;
+  font-weight: 700;
+  font-display: swap;
+  src: url('/fonts/dm-sans-v17-latin-700.woff2') format('woff2');
+}
+
+/* Raleway - Editorial, Impulse presets (body/heading) */
+@font-face {
+  font-family: 'Raleway';
+  font-style: normal;
+  font-weight: 300;
+  font-display: swap;
+  src: url('/fonts/raleway-v37-latin-300.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Raleway';
+  font-style: normal;
+  font-weight: 400;
+  font-display: swap;
+  src: url('/fonts/raleway-v37-latin-regular.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Raleway';
+  font-style: normal;
+  font-weight: 500;
+  font-display: swap;
+  src: url('/fonts/raleway-v37-latin-500.woff2') format('woff2');
+}
+
+/* Space Grotesk - Modern preset (heading) */
+@font-face {
+  font-family: 'Space Grotesk';
+  font-style: normal;
+  font-weight: 400;
+  font-display: swap;
+  src: url('/fonts/space-grotesk-v22-latin-regular.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Space Grotesk';
+  font-style: normal;
+  font-weight: 500;
+  font-display: swap;
+  src: url('/fonts/space-grotesk-v22-latin-500.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Space Grotesk';
+  font-style: normal;
+  font-weight: 600;
+  font-display: swap;
+  src: url('/fonts/space-grotesk-v22-latin-600.woff2') format('woff2');
+}
+
+/* Playfair Display - Editorial preset (heading) */
+@font-face {
+  font-family: 'Playfair Display';
+  font-style: normal;
+  font-weight: 400;
+  font-display: swap;
+  src: url('/fonts/playfair-display-v40-latin-regular.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Playfair Display';
+  font-style: normal;
+  font-weight: 500;
+  font-display: swap;
+  src: url('/fonts/playfair-display-v40-latin-500.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Playfair Display';
+  font-style: normal;
+  font-weight: 700;
+  font-display: swap;
+  src: url('/fonts/playfair-display-v40-latin-700.woff2') format('woff2');
+}
+
+/* Cormorant Garamond - Classic preset (heading) */
+@font-face {
+  font-family: 'Cormorant Garamond';
+  font-style: normal;
+  font-weight: 400;
+  font-display: swap;
+  src: url('/fonts/cormorant-garamond-v21-latin-regular.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Cormorant Garamond';
+  font-style: normal;
+  font-weight: 500;
+  font-display: swap;
+  src: url('/fonts/cormorant-garamond-v21-latin-500.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Cormorant Garamond';
+  font-style: normal;
+  font-weight: 600;
+  font-display: swap;
+  src: url('/fonts/cormorant-garamond-v21-latin-600.woff2') format('woff2');
+}
+
+/* Source Serif 4 - Classic, Minimal presets (body) */
+@font-face {
+  font-family: 'Source Serif 4';
+  font-style: normal;
+  font-weight: 400;
+  font-display: swap;
+  src: url('/fonts/source-serif-4-v14-latin-regular.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Source Serif 4';
+  font-style: normal;
+  font-weight: 600;
+  font-display: swap;
+  src: url('/fonts/source-serif-4-v14-latin-600.woff2') format('woff2');
+}
+
+/* Fraunces - Friendly preset (heading) */
+@font-face {
+  font-family: 'Fraunces';
+  font-style: normal;
+  font-weight: 400;
+  font-display: swap;
+  src: url('/fonts/fraunces-v38-latin-regular.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Fraunces';
+  font-style: normal;
+  font-weight: 500;
+  font-display: swap;
+  src: url('/fonts/fraunces-v38-latin-500.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Fraunces';
+  font-style: normal;
+  font-weight: 600;
+  font-display: swap;
+  src: url('/fonts/fraunces-v38-latin-600.woff2') format('woff2');
+}
+@font-face {
+  font-family: 'Fraunces';
+  font-style: normal;
+  font-weight: 700;
+  font-display: swap;
+  src: url('/fonts/fraunces-v38-latin-700.woff2') format('woff2');
+}

lib/simpleshop_theme_web/components/layouts/root.html.heex

@@ -8,9 +8,6 @@
       {assigns[:page_title]}
     </.live_title>
     <link phx-track-static rel="stylesheet" href={~p"/assets/css/app.css"} />
-    <link rel="preconnect" href="https://fonts.googleapis.com">
-    <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
-    <link href="https://fonts.googleapis.com/css2?family=Cormorant+Garamond:wght@400;500;600&family=DM+Sans:opsz,wght@9..40,400..700&family=Fraunces:opsz,wght@9..144,400..700&family=Inter:wght@300..700&family=Manrope:wght@400..700&family=Outfit:wght@300..600&family=Playfair+Display:wght@400;500;700&family=Raleway:wght@300;400;500&family=Source+Serif+4:wght@400;600&family=Space+Grotesk:wght@400..600&family=Work+Sans:wght@300..600&display=swap" rel="stylesheet">
     <script defer phx-track-static type="text/javascript" src={~p"/assets/js/app.js"}>
     </script>
     <script>

lib/simpleshop_theme_web/components/layouts/shop.html.heex

@@ -6,12 +6,6 @@
     <meta name="csrf-token" content={get_csrf_token()} />
     <.live_title><%= assigns[:page_title] || @theme_settings.site_name %></.live_title>
     <link phx-track-static rel="stylesheet" href={~p"/assets/css/app.css"} />
-    <link rel="preconnect" href="https://fonts.googleapis.com" />
-    <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin />
-    <link
-      href="https://fonts.googleapis.com/css2?family=Cormorant+Garamond:wght@400;500;600&family=DM+Sans:opsz,wght@9..40,400..700&family=Fraunces:opsz,wght@9..144,400..700&family=Inter:wght@300..700&family=Manrope:wght@400..700&family=Outfit:wght@300..600&family=Playfair+Display:wght@400;500;700&family=Raleway:wght@300;400;500&family=Source+Serif+4:wght@400;600&family=Space+Grotesk:wght@400..600&family=Work+Sans:wght@300..600&display=swap"
-      rel="stylesheet"
-    />
     <script defer phx-track-static type="text/javascript" src={~p"/assets/js/app.js"}>
     </script>
     <!-- Generated theme CSS (only active values, not all variants) -->

lib/simpleshop_theme_web/components/layouts/shop_root.html.heex

@@ -0,0 +1,17 @@
+<!DOCTYPE html>
+<html lang="en" class="h-full">
+  <head>
+    <meta charset="utf-8" />
+    <meta name="viewport" content="width=device-width, initial-scale=1" />
+    <meta name="csrf-token" content={get_csrf_token()} />
+    <.live_title default="SimpleshopTheme">
+      {assigns[:page_title]}
+    </.live_title>
+    <link phx-track-static rel="stylesheet" href={~p"/assets/css/app.css"} />
+    <script defer phx-track-static type="text/javascript" src={~p"/assets/js/app.js"}>
+    </script>
+  </head>
+  <body class="h-full">
+    {@inner_content}
+  </body>
+</html>

lib/simpleshop_theme_web/controllers/admin_controller.ex

@@ -0,0 +1,7 @@
+defmodule SimpleshopThemeWeb.AdminController do
+  use SimpleshopThemeWeb, :controller
+
+  def index(conn, _params) do
+    redirect(conn, to: ~p"/admin/theme")
+  end
+end

lib/simpleshop_theme_web/router.ex

@@ -18,6 +18,7 @@ defmodule SimpleshopThemeWeb.Router do
   end
 
   pipeline :shop do
+    plug :put_root_layout, html: {SimpleshopThemeWeb.Layouts, :shop_root}
     plug SimpleshopThemeWeb.Plugs.LoadTheme
   end
 
@@ -72,6 +73,13 @@ defmodule SimpleshopThemeWeb.Router do
 
   ## Authentication routes
 
+  # /admin redirects to theme editor (requires auth, will redirect to login if needed)
+  scope "/admin", SimpleshopThemeWeb do
+    pipe_through [:browser, :require_authenticated_user]
+
+    get "/", AdminController, :index
+  end
+
   scope "/", SimpleshopThemeWeb do
     pipe_through [:browser, :require_authenticated_user]
 

test/simpleshop_theme_web/controllers/user_session_controller_test.exs

@@ -20,8 +20,8 @@ defmodule SimpleshopThemeWeb.UserSessionControllerTest do
       assert get_session(conn, :user_token)
       assert redirected_to(conn) == ~p"/"
 
-      # Now do a logged in request and assert on the menu
-      conn = get(conn, ~p"/")
+      # Now do a logged in request to an admin page and assert on the menu
+      conn = get(conn, ~p"/users/settings")
       response = html_response(conn, 200)
       assert response =~ user.email
       assert response =~ ~p"/users/settings"
@@ -84,8 +84,8 @@ defmodule SimpleshopThemeWeb.UserSessionControllerTest do
       assert get_session(conn, :user_token)
       assert redirected_to(conn) == ~p"/"
 
-      # Now do a logged in request and assert on the menu
-      conn = get(conn, ~p"/")
+      # Now do a logged in request to an admin page and assert on the menu
+      conn = get(conn, ~p"/users/settings")
       response = html_response(conn, 200)
       assert response =~ user.email
       assert response =~ ~p"/users/settings"
@@ -108,8 +108,8 @@ defmodule SimpleshopThemeWeb.UserSessionControllerTest do
 
       assert Accounts.get_user!(user.id).confirmed_at
 
-      # Now do a logged in request and assert on the menu
-      conn = get(conn, ~p"/")
+      # Now do a logged in request to an admin page and assert on the menu
+      conn = get(conn, ~p"/users/settings")
       response = html_response(conn, 200)
       assert response =~ user.email
       assert response =~ ~p"/users/settings"