diff --git a/lib/simpleshop_theme/sync/product_sync_worker.ex b/lib/simpleshop_theme/sync/product_sync_worker.ex
index a132911..1fd925a 100644
--- a/lib/simpleshop_theme/sync/product_sync_worker.ex
+++ b/lib/simpleshop_theme/sync/product_sync_worker.ex
@@ -66,6 +66,7 @@ defmodule SimpleshopTheme.Sync.ProductSyncWorker do
   defp sync_products(conn) do
     Logger.info("Starting product sync for #{conn.provider_type} (#{conn.id})")
     Products.update_sync_status(conn, "syncing")
+    broadcast_sync(conn.id, {:sync_status, "syncing"})
 
     try do
       do_sync_products(conn)
@@ -73,6 +74,7 @@ defmodule SimpleshopTheme.Sync.ProductSyncWorker do
       e ->
         Logger.error("Product sync crashed for #{conn.provider_type}: #{Exception.message(e)}")
         Products.update_sync_status(conn, "failed")
+        broadcast_sync(conn.id, {:sync_status, "failed"})
         {:error, :sync_crashed}
     end
   end
@@ -95,11 +97,14 @@ defmodule SimpleshopTheme.Sync.ProductSyncWorker do
       )
 
       Products.update_sync_status(conn, "completed", DateTime.utc_now())
+      product_count = Products.count_products_for_connection(conn.id)
+      broadcast_sync(conn.id, {:sync_status, "completed", product_count})
       :ok
     else
       {:error, reason} = error ->
         Logger.error("Product sync failed for #{conn.provider_type}: #{inspect(reason)}")
         Products.update_sync_status(conn, "failed")
+        broadcast_sync(conn.id, {:sync_status, "failed"})
         error
     end
   end
@@ -146,6 +151,10 @@ defmodule SimpleshopTheme.Sync.ProductSyncWorker do
     Products.upsert_product(conn, attrs)
   end
 
+  defp broadcast_sync(conn_id, message) do
+    Phoenix.PubSub.broadcast(SimpleshopTheme.PubSub, "sync:#{conn_id}", message)
+  end
+
   defp sync_product_associations(product, product_data) do
     # Sync images
     images =
diff --git a/lib/simpleshop_theme_web/live/admin/dashboard.ex b/lib/simpleshop_theme_web/live/admin/dashboard.ex
index 82a0472..71e4cdc 100644
--- a/lib/simpleshop_theme_web/live/admin/dashboard.ex
+++ b/lib/simpleshop_theme_web/live/admin/dashboard.ex
@@ -1,7 +1,10 @@
 defmodule SimpleshopThemeWeb.Admin.Dashboard do
   use SimpleshopThemeWeb, :live_view
 
-  alias SimpleshopTheme.{Cart, Orders, Setup}
+  alias SimpleshopTheme.{Cart, Orders, Products, Settings, Setup}
+  alias SimpleshopTheme.Products.ProviderConnection
+  alias SimpleshopTheme.Providers
+  alias SimpleshopTheme.Stripe.Setup, as: StripeSetup
 
   @impl true
   def mount(_params, _session, socket) do
@@ -10,15 +13,215 @@ defmodule SimpleshopThemeWeb.Admin.Dashboard do
     paid_count = Map.get(status_counts, "paid", 0)
     recent_orders = Orders.list_orders(status: "paid") |> Enum.take(5)
 
+    conn = Products.get_provider_connection_by_type("printify")
+
+    if conn && connected?(socket) do
+      Phoenix.PubSub.subscribe(SimpleshopTheme.PubSub, "sync:#{conn.id}")
+    end
+
+    active_step = determine_active_step(status)
+
     {:ok,
      socket
      |> assign(:page_title, "Dashboard")
      |> assign(:setup, status)
+     |> assign(:active_step, active_step)
+     # Printify state
+     |> assign(:printify_conn, conn)
+     |> assign(:printify_form, to_form(%{"api_key" => ""}, as: :printify))
+     |> assign(:printify_testing, false)
+     |> assign(:printify_test_result, nil)
+     |> assign(:printify_saving, false)
+     |> assign(:pending_api_key, nil)
+     |> assign(:sync_status, conn && conn.sync_status)
+     # Stripe state
+     |> assign(:stripe_form, to_form(%{"api_key" => ""}, as: :stripe))
+     |> assign(:stripe_connecting, false)
+     |> assign(:stripe_api_key_hint, Settings.secret_hint("stripe_api_key"))
+     # Celebration
+     |> assign(:just_went_live, false)
+     # Stats
      |> assign(:paid_count, paid_count)
      |> assign(:revenue, Orders.total_revenue())
      |> assign(:recent_orders, recent_orders)}
   end
 
+  # -- Step determination --
+
+  defp determine_active_step(status) do
+    cond do
+      !status.printify_connected -> :printify
+      !status.products_synced -> :printify
+      !status.stripe_connected -> :stripe
+      !status.site_live -> :go_live
+      true -> :complete
+    end
+  end
+
+  # -- Events: Printify --
+
+  @impl true
+  def handle_event("validate_printify", %{"printify" => params}, socket) do
+    {:noreply, assign(socket, pending_api_key: params["api_key"])}
+  end
+
+  def handle_event("test_printify", _params, socket) do
+    api_key = socket.assigns.pending_api_key
+
+    if api_key in [nil, ""] do
+      {:noreply, assign(socket, printify_test_result: {:error, :no_api_key})}
+    else
+      socket = assign(socket, printify_testing: true, printify_test_result: nil)
+
+      temp_conn = %ProviderConnection{
+        provider_type: "printify",
+        api_key_encrypted: encrypt_api_key(api_key)
+      }
+
+      result = Providers.test_connection(temp_conn)
+
+      {:noreply, assign(socket, printify_testing: false, printify_test_result: result)}
+    end
+  end
+
+  def handle_event("connect_printify", %{"printify" => %{"api_key" => api_key}}, socket) do
+    if api_key == "" do
+      {:noreply, put_flash(socket, :error, "Please enter your Printify API token")}
+    else
+      socket = assign(socket, printify_saving: true)
+
+      params =
+        %{"api_key" => api_key, "provider_type" => "printify"}
+        |> maybe_add_shop_config(socket.assigns.printify_test_result)
+        |> maybe_add_name(socket.assigns.printify_test_result)
+
+      case Products.create_provider_connection(params) do
+        {:ok, connection} ->
+          Products.enqueue_sync(connection)
+
+          if connected?(socket) do
+            Phoenix.PubSub.subscribe(SimpleshopTheme.PubSub, "sync:#{connection.id}")
+          end
+
+          status = %{socket.assigns.setup | printify_connected: true}
+
+          {:noreply,
+           socket
+           |> assign(:printify_saving, false)
+           |> assign(:printify_conn, connection)
+           |> assign(:sync_status, "syncing")
+           |> assign(:setup, status)
+           |> put_flash(:info, "Connected to Printify! Syncing products...")}
+
+        {:error, _changeset} ->
+          {:noreply,
+           socket
+           |> assign(:printify_saving, false)
+           |> put_flash(:error, "Failed to save connection")}
+      end
+    end
+  end
+
+  def handle_event("retry_sync", _params, socket) do
+    conn = socket.assigns.printify_conn
+
+    if conn do
+      Products.enqueue_sync(conn)
+      {:noreply, assign(socket, sync_status: "syncing")}
+    else
+      {:noreply, socket}
+    end
+  end
+
+  # -- Events: Stripe --
+
+  def handle_event("connect_stripe", %{"stripe" => %{"api_key" => api_key}}, socket) do
+    if api_key == "" do
+      {:noreply, put_flash(socket, :error, "Please enter your Stripe secret key")}
+    else
+      socket = assign(socket, stripe_connecting: true)
+
+      case StripeSetup.connect(api_key) do
+        {:ok, _result} ->
+          status = %{socket.assigns.setup | stripe_connected: true, can_go_live: true}
+
+          {:noreply,
+           socket
+           |> assign(:stripe_connecting, false)
+           |> assign(:setup, status)
+           |> assign(:stripe_api_key_hint, Settings.secret_hint("stripe_api_key"))
+           |> assign(:active_step, :go_live)
+           |> put_flash(:info, "Stripe connected")}
+
+        {:error, message} ->
+          {:noreply,
+           socket
+           |> assign(:stripe_connecting, false)
+           |> put_flash(:error, "Stripe connection failed: #{message}")}
+      end
+    end
+  end
+
+  # -- Events: Go live --
+
+  def handle_event("go_live", _params, socket) do
+    {:ok, _} = Settings.set_site_live(true)
+    status = %{socket.assigns.setup | site_live: true}
+
+    {:noreply,
+     socket
+     |> assign(:setup, status)
+     |> assign(:just_went_live, true)}
+  end
+
+  # -- Events: Step navigation --
+
+  def handle_event("toggle_step", %{"step" => step}, socket) do
+    step = String.to_existing_atom(step)
+
+    new_active =
+      if socket.assigns.active_step == step do
+        determine_active_step(socket.assigns.setup)
+      else
+        step
+      end
+
+    {:noreply, assign(socket, active_step: new_active)}
+  end
+
+  # -- PubSub: Sync progress --
+
+  @impl true
+  def handle_info({:sync_status, "completed", product_count}, socket) do
+    status = %{
+      socket.assigns.setup
+      | products_synced: true,
+        product_count: product_count
+    }
+
+    active_step = if status.stripe_connected, do: :go_live, else: :stripe
+
+    {:noreply,
+     socket
+     |> assign(:setup, status)
+     |> assign(:sync_status, "completed")
+     |> assign(:active_step, active_step)
+     |> put_flash(:info, "#{product_count} products synced")}
+  end
+
+  def handle_info({:sync_status, "failed"}, socket) do
+    {:noreply,
+     socket
+     |> assign(:sync_status, "failed")
+     |> put_flash(:error, "Product sync failed — try again")}
+  end
+
+  def handle_info({:sync_status, status}, socket) do
+    {:noreply, assign(socket, sync_status: status)}
+  end
+
+  # -- Render --
+
   @impl true
   def render(assigns) do
     ~H"""
@@ -26,8 +229,24 @@ defmodule SimpleshopThemeWeb.Admin.Dashboard do
       Dashboard
     </.header>
 
-    <%!-- Setup checklist (when not fully set up) --%>
-    <.setup_checklist :if={!@setup.site_live} setup={@setup} />
+    <%!-- Celebration state --%>
+    <.celebration :if={@just_went_live} />
+
+    <%!-- Setup stepper (when not live and not celebrating) --%>
+    <.setup_stepper
+      :if={!@setup.site_live and !@just_went_live}
+      setup={@setup}
+      active_step={@active_step}
+      printify_conn={@printify_conn}
+      printify_form={@printify_form}
+      printify_testing={@printify_testing}
+      printify_test_result={@printify_test_result}
+      printify_saving={@printify_saving}
+      sync_status={@sync_status}
+      stripe_form={@stripe_form}
+      stripe_connecting={@stripe_connecting}
+      stripe_api_key_hint={@stripe_api_key_hint}
+    />
 
     <%!-- Stats --%>
     <div class="grid grid-cols-1 sm:grid-cols-3 gap-4 mt-6">
@@ -55,14 +274,17 @@ defmodule SimpleshopThemeWeb.Admin.Dashboard do
     <section class="mt-8">
       <div class="flex items-center justify-between mb-4">
         <h2 class="text-lg font-semibold">Recent orders</h2>
-        <.link navigate={~p"/admin/orders"} class="text-sm text-zinc-500 hover:text-zinc-700">
+        <.link
+          navigate={~p"/admin/orders"}
+          class="text-sm text-base-content/60 hover:text-base-content"
+        >
           View all &rarr;
         </.link>
       </div>
 
       <%= if @recent_orders == [] do %>
-        <div class="rounded-lg border border-zinc-200 p-8 text-center text-zinc-500">
-          <.icon name="hero-inbox" class="size-10 mx-auto mb-3 text-zinc-300" />
+        <div class="rounded-lg border border-base-200 p-8 text-center text-base-content/60">
+          <.icon name="hero-inbox" class="size-10 mx-auto mb-3 text-base-content/30" />
           <p class="font-medium">No orders yet</p>
           <p class="text-sm mt-1">Orders will appear here once customers check out.</p>
         </div>
@@ -70,7 +292,7 @@ defmodule SimpleshopThemeWeb.Admin.Dashboard do
         <div class="overflow-x-auto">
           <table class="w-full text-sm">
             <thead>
-              <tr class="border-b border-zinc-200 text-left text-zinc-500">
+              <tr class="border-b border-base-200 text-left text-base-content/60">
                 <th class="pb-2 font-medium">Order</th>
                 <th class="pb-2 font-medium">Date</th>
                 <th class="pb-2 font-medium">Customer</th>
@@ -81,12 +303,12 @@ defmodule SimpleshopThemeWeb.Admin.Dashboard do
             <tbody>
               <tr
                 :for={order <- @recent_orders}
-                class="border-b border-zinc-100 hover:bg-zinc-50 cursor-pointer"
+                class="border-b border-base-200 hover:bg-base-200/50 cursor-pointer"
                 phx-click={JS.navigate(~p"/admin/orders/#{order}")}
               >
                 <td class="py-2.5 font-medium">{order.order_number}</td>
-                <td class="py-2.5 text-zinc-600">{format_date(order.inserted_at)}</td>
-                <td class="py-2.5 text-zinc-600">{order.customer_email || "—"}</td>
+                <td class="py-2.5 text-base-content/60">{format_date(order.inserted_at)}</td>
+                <td class="py-2.5 text-base-content/60">{order.customer_email || "—"}</td>
                 <td class="py-2.5 text-right">{Cart.format_price(order.total)}</td>
                 <td class="py-2.5"><.fulfilment_pill status={order.fulfilment_status} /></td>
               </tr>
@@ -98,58 +320,385 @@ defmodule SimpleshopThemeWeb.Admin.Dashboard do
     """
   end
 
-  # -- Function components --
+  # ==========================================================================
+  # Setup stepper components
+  # ==========================================================================
 
   attr :setup, :map, required: true
+  attr :active_step, :atom, required: true
+  attr :printify_conn, :any, required: true
+  attr :printify_form, :any, required: true
+  attr :printify_testing, :boolean, required: true
+  attr :printify_test_result, :any, required: true
+  attr :printify_saving, :boolean, required: true
+  attr :sync_status, :string, required: true
+  attr :stripe_form, :any, required: true
+  attr :stripe_connecting, :boolean, required: true
+  attr :stripe_api_key_hint, :string, required: true
 
-  defp setup_checklist(assigns) do
-    steps = [
-      %{done: assigns.setup.admin_created, label: "Create admin account", href: nil},
-      %{
-        done: assigns.setup.printify_connected,
-        label: "Connect to Printify",
-        href: ~p"/admin/providers/new"
-      },
-      %{done: assigns.setup.products_synced, label: "Sync products", href: nil},
-      %{done: assigns.setup.stripe_connected, label: "Connect Stripe", href: ~p"/admin/settings"},
-      %{done: assigns.setup.site_live, label: "Go live", href: ~p"/admin/settings"}
-    ]
-
-    done_count = Enum.count(steps, & &1.done)
-    assigns = assign(assigns, steps: steps, done_count: done_count, total: length(steps))
-
+  defp setup_stepper(assigns) do
     ~H"""
-    <div class="mt-6 rounded-lg border border-zinc-200 p-5">
-      <div class="flex items-center justify-between mb-3">
-        <h2 class="font-semibold">Setup progress</h2>
-        <span class="text-sm text-zinc-500">{@done_count}/{@total}</span>
-      </div>
-      <div class="w-full bg-zinc-100 rounded-full h-2 mb-4">
-        <div
-          class="bg-green-500 h-2 rounded-full transition-all"
-          style={"width: #{@done_count / @total * 100}%"}
+    <div class="mt-6">
+      <ol class="relative" aria-label="Setup steps">
+        <%!-- Step 1: Printify --%>
+        <.setup_step
+          step={:printify}
+          number={1}
+          title="Connect to Printify"
+          active_step={@active_step}
+          done={@setup.printify_connected and @setup.products_synced}
+          last={false}
+          next_done={@setup.stripe_connected}
         >
-        </div>
-      </div>
-      <ul class="space-y-2">
-        <li :for={step <- @steps} class="flex items-center gap-2 text-sm">
-          <%= if step.done do %>
-            <.icon name="hero-check-circle" class="size-5 text-green-500 shrink-0" />
-            <span class="text-zinc-500 line-through">{step.label}</span>
-          <% else %>
-            <.icon name="hero-circle-stack" class="size-5 text-zinc-300 shrink-0" />
-            <%= if step.href do %>
-              <.link navigate={step.href} class="text-zinc-700 hover:underline">{step.label}</.link>
-            <% else %>
-              <span class="text-zinc-700">{step.label}</span>
-            <% end %>
-          <% end %>
-        </li>
-      </ul>
+          <:summary :if={@setup.printify_connected and @setup.products_synced}>
+            Connected &middot; {@setup.product_count} products synced
+          </:summary>
+          <:content>
+            <.printify_step_content
+              setup={@setup}
+              printify_conn={@printify_conn}
+              printify_form={@printify_form}
+              printify_testing={@printify_testing}
+              printify_test_result={@printify_test_result}
+              printify_saving={@printify_saving}
+              sync_status={@sync_status}
+            />
+          </:content>
+        </.setup_step>
+
+        <%!-- Step 2: Stripe --%>
+        <.setup_step
+          step={:stripe}
+          number={2}
+          title="Connect Stripe"
+          active_step={@active_step}
+          done={@setup.stripe_connected}
+          last={false}
+          next_done={@setup.site_live}
+        >
+          <:summary :if={@setup.stripe_connected}>
+            Connected &middot; {@stripe_api_key_hint}
+          </:summary>
+          <:content>
+            <.stripe_step_content
+              stripe_form={@stripe_form}
+              stripe_connecting={@stripe_connecting}
+            />
+          </:content>
+        </.setup_step>
+
+        <%!-- Step 3: Go live --%>
+        <.setup_step
+          step={:go_live}
+          number={3}
+          title="Go live"
+          active_step={@active_step}
+          done={@setup.site_live}
+          last={true}
+          next_done={false}
+        >
+          <:content>
+            <.go_live_step_content setup={@setup} />
+          </:content>
+        </.setup_step>
+      </ol>
     </div>
     """
   end
 
+  attr :step, :atom, required: true
+  attr :number, :integer, required: true
+  attr :title, :string, required: true
+  attr :active_step, :atom, required: true
+  attr :done, :boolean, required: true
+  attr :last, :boolean, required: true
+  attr :next_done, :boolean, required: true
+
+  slot :summary
+  slot :content, required: true
+
+  defp setup_step(assigns) do
+    is_active = assigns.active_step == assigns.step
+    is_clickable = assigns.done
+
+    assigns =
+      assigns
+      |> assign(:is_active, is_active)
+      |> assign(:is_clickable, is_clickable)
+
+    ~H"""
+    <li class="relative pl-10 pb-8 last:pb-0" aria-current={@is_active && "step"}>
+      <%!-- Connector line --%>
+      <div
+        :if={!@last}
+        class={[
+          "absolute left-[0.9375rem] top-8 -bottom-0 w-0.5",
+          if(@done, do: "bg-green-500", else: "bg-base-300")
+        ]}
+        aria-hidden="true"
+      />
+
+      <%!-- Step circle --%>
+      <div class={[
+        "absolute left-0 top-0 flex size-8 items-center justify-center rounded-full text-sm font-semibold ring-4 ring-base-100",
+        cond do
+          @done -> "bg-green-500 text-white"
+          @is_active -> "bg-base-content text-white"
+          true -> "bg-base-200 text-base-content/40"
+        end
+      ]}>
+        <%= if @done do %>
+          <.icon name="hero-check-mini" class="size-5" />
+        <% else %>
+          {@number}
+        <% end %>
+      </div>
+
+      <%!-- Step header --%>
+      <%= if @is_clickable do %>
+        <button
+          type="button"
+          class="flex w-full items-center gap-2 text-left"
+          phx-click="toggle_step"
+          phx-value-step={@step}
+          aria-expanded={to_string(@is_active)}
+        >
+          <h3 class="text-sm font-semibold text-base-content">{@title}</h3>
+          <.icon
+            name={if @is_active, do: "hero-chevron-up-mini", else: "hero-chevron-down-mini"}
+            class="size-4 text-base-content/40"
+          />
+        </button>
+      <% else %>
+        <h3 class={[
+          "text-sm font-semibold",
+          if(@is_active, do: "text-base-content", else: "text-base-content/40")
+        ]}>
+          {@title}
+        </h3>
+      <% end %>
+
+      <%!-- Collapsed summary for completed steps --%>
+      <p :if={@done and !@is_active and @summary != []} class="text-sm text-base-content/60 mt-0.5">
+        {render_slot(@summary)}
+      </p>
+
+      <%!-- Expanded content --%>
+      <div :if={@is_active} class="mt-3">
+        {render_slot(@content)}
+      </div>
+    </li>
+    """
+  end
+
+  # -- Printify step content --
+
+  attr :setup, :map, required: true
+  attr :printify_conn, :any, required: true
+  attr :printify_form, :any, required: true
+  attr :printify_testing, :boolean, required: true
+  attr :printify_test_result, :any, required: true
+  attr :printify_saving, :boolean, required: true
+  attr :sync_status, :string, required: true
+
+  defp printify_step_content(assigns) do
+    ~H"""
+    <%!-- Not yet connected: show form --%>
+    <div :if={!@setup.printify_connected}>
+      <p class="text-sm text-base-content/60 mb-4">
+        Connect your Printify account to import products.
+        Get an API token from <a
+          href="https://printify.com/app/account/connections"
+          target="_blank"
+          rel="noopener"
+          class="text-base-content underline"
+        >
+          Printify &rarr; Account &rarr; Connections
+        </a>.
+      </p>
+
+      <.form
+        for={@printify_form}
+        phx-change="validate_printify"
+        phx-submit="connect_printify"
+      >
+        <.input
+          field={@printify_form[:api_key]}
+          type="password"
+          label="Printify API token"
+          placeholder="Paste your token here"
+          autocomplete="off"
+        />
+
+        <div class="flex flex-col sm:flex-row gap-2 mt-3">
+          <button
+            type="button"
+            phx-click="test_printify"
+            disabled={@printify_testing}
+            class="inline-flex items-center justify-center gap-1.5 rounded-md bg-base-200 px-3 py-2 text-sm font-medium text-base-content hover:bg-base-300 ring-1 ring-base-300 ring-inset disabled:opacity-50"
+          >
+            <.icon
+              name={if @printify_testing, do: "hero-arrow-path", else: "hero-signal"}
+              class={if @printify_testing, do: "size-4 animate-spin", else: "size-4"}
+            />
+            {if @printify_testing, do: "Checking...", else: "Check connection"}
+          </button>
+          <.button type="submit" disabled={@printify_saving or @printify_testing}>
+            {if @printify_saving, do: "Connecting...", else: "Connect to Printify"}
+          </.button>
+        </div>
+
+        <.printify_test_feedback :if={@printify_test_result} result={@printify_test_result} />
+      </.form>
+    </div>
+
+    <%!-- Connected, syncing --%>
+    <div
+      :if={@setup.printify_connected and @sync_status == "syncing"}
+      class="flex items-center gap-2 text-sm"
+    >
+      <.icon name="hero-arrow-path" class="size-4 animate-spin text-base-content/40" />
+      <span class="text-base-content/60">Syncing products from Printify...</span>
+    </div>
+
+    <%!-- Connected, sync failed --%>
+    <div :if={@setup.printify_connected and @sync_status == "failed"}>
+      <p class="text-sm text-red-600 mb-2">Product sync failed.</p>
+      <button
+        type="button"
+        phx-click="retry_sync"
+        class="inline-flex items-center gap-1.5 rounded-md bg-base-200 px-3 py-2 text-sm font-medium text-base-content hover:bg-base-300 ring-1 ring-base-300 ring-inset"
+      >
+        <.icon name="hero-arrow-path" class="size-4" /> Try again
+      </button>
+    </div>
+
+    <%!-- Connected, synced (shown when user expands a completed step) --%>
+    <div :if={@setup.printify_connected and @setup.products_synced}>
+      <p class="text-sm text-base-content/60">
+        {@setup.product_count} products synced from Printify.
+      </p>
+    </div>
+    """
+  end
+
+  attr :result, :any, required: true
+
+  defp printify_test_feedback(assigns) do
+    ~H"""
+    <div class="mt-2 text-sm">
+      <%= case @result do %>
+        <% {:ok, info} -> %>
+          <span class="text-green-600 flex items-center gap-1">
+            <.icon name="hero-check-circle" class="size-4" /> Connected to {info.shop_name}
+          </span>
+        <% {:error, reason} -> %>
+          <span class="text-red-600 flex items-center gap-1">
+            <.icon name="hero-x-circle" class="size-4" />
+            {format_printify_error(reason)}
+          </span>
+      <% end %>
+    </div>
+    """
+  end
+
+  # -- Stripe step content --
+
+  attr :stripe_form, :any, required: true
+  attr :stripe_connecting, :boolean, required: true
+
+  defp stripe_step_content(assigns) do
+    ~H"""
+    <div>
+      <p class="text-sm text-base-content/60 mb-4">
+        Enter your Stripe secret key to accept payments.
+        Find it in your
+        <a
+          href="https://dashboard.stripe.com/apikeys"
+          target="_blank"
+          rel="noopener"
+          class="text-base-content underline"
+        >
+          Stripe dashboard
+        </a>
+        under Developers &rarr; API keys.
+      </p>
+
+      <.form for={@stripe_form} phx-submit="connect_stripe">
+        <.input
+          field={@stripe_form[:api_key]}
+          type="password"
+          label="Secret key"
+          autocomplete="off"
+          placeholder="sk_test_... or sk_live_..."
+        />
+        <p class="text-xs text-base-content/60 mt-1">
+          Starts with <code>sk_test_</code> or <code>sk_live_</code>. Encrypted at rest.
+        </p>
+        <div class="mt-3">
+          <.button phx-disable-with="Connecting...">
+            {if @stripe_connecting, do: "Connecting...", else: "Connect Stripe"}
+          </.button>
+        </div>
+      </.form>
+    </div>
+    """
+  end
+
+  # -- Go live step content --
+
+  attr :setup, :map, required: true
+
+  defp go_live_step_content(assigns) do
+    ~H"""
+    <div>
+      <p class="text-sm text-base-content/60 mb-4">
+        Your shop is ready. Visitors currently see a "coming soon" page &mdash;
+        hit the button to make it live.
+      </p>
+      <button
+        phx-click="go_live"
+        disabled={!@setup.can_go_live}
+        class="inline-flex items-center gap-2 rounded-md bg-green-600 px-4 py-2.5 text-sm font-semibold text-white shadow-xs hover:bg-green-500 transition-colors disabled:opacity-50 disabled:cursor-not-allowed"
+      >
+        <.icon name="hero-rocket-launch" class="size-5" /> Go live
+      </button>
+    </div>
+    """
+  end
+
+  # -- Celebration --
+
+  defp celebration(assigns) do
+    ~H"""
+    <div class="mt-6 rounded-lg border border-green-200 bg-green-50 p-6 text-center">
+      <.icon name="hero-check-badge" class="size-12 mx-auto text-green-600 mb-3" />
+      <h2 class="text-lg font-semibold text-green-900">Your shop is live!</h2>
+      <p class="text-sm text-green-700 mt-1 mb-4">
+        Customers can now browse and buy from your shop.
+      </p>
+      <div class="flex flex-col sm:flex-row gap-2 justify-center">
+        <.link
+          navigate={~p"/"}
+          class="inline-flex items-center justify-center gap-1.5 rounded-md bg-green-600 px-3 py-2 text-sm font-semibold text-white hover:bg-green-500"
+        >
+          <.icon name="hero-arrow-top-right-on-square-mini" class="size-4" /> View your shop
+        </.link>
+        <.link
+          navigate={~p"/admin/theme"}
+          class="inline-flex items-center justify-center gap-1.5 rounded-md bg-base-100 px-3 py-2 text-sm font-medium text-base-content ring-1 ring-base-300 ring-inset hover:bg-base-200/50"
+        >
+          <.icon name="hero-paint-brush-mini" class="size-4" /> Customise theme
+        </.link>
+      </div>
+    </div>
+    """
+  end
+
+  # ==========================================================================
+  # Stats components
+  # ==========================================================================
+
   attr :label, :string, required: true
   attr :value, :any, required: true
   attr :icon, :string, required: true
@@ -159,15 +708,15 @@ defmodule SimpleshopThemeWeb.Admin.Dashboard do
     ~H"""
     <.link
       navigate={@href}
-      class="rounded-lg border border-zinc-200 p-4 hover:border-zinc-300 transition-colors"
+      class="rounded-lg border border-base-200 p-4 hover:border-base-300 transition-colors"
     >
       <div class="flex items-center gap-3">
-        <div class="rounded-lg bg-zinc-100 p-2">
-          <.icon name={@icon} class="size-5 text-zinc-600" />
+        <div class="rounded-lg bg-base-200 p-2">
+          <.icon name={@icon} class="size-5 text-base-content/60" />
         </div>
         <div>
           <p class="text-2xl font-bold">{@value}</p>
-          <p class="text-sm text-zinc-500">{@label}</p>
+          <p class="text-sm text-base-content/60">{@label}</p>
         </div>
       </div>
     </.link>
@@ -177,13 +726,13 @@ defmodule SimpleshopThemeWeb.Admin.Dashboard do
   defp fulfilment_pill(assigns) do
     {color, label} =
       case assigns.status do
-        "unfulfilled" -> {"bg-zinc-100 text-zinc-600", "unfulfilled"}
+        "unfulfilled" -> {"bg-base-200 text-base-content/60", "unfulfilled"}
         "submitted" -> {"bg-blue-50 text-blue-700", "submitted"}
         "processing" -> {"bg-amber-50 text-amber-700", "processing"}
         "shipped" -> {"bg-purple-50 text-purple-700", "shipped"}
         "delivered" -> {"bg-green-50 text-green-700", "delivered"}
         "failed" -> {"bg-red-50 text-red-700", "failed"}
-        _ -> {"bg-zinc-100 text-zinc-600", assigns.status || "—"}
+        _ -> {"bg-base-200 text-base-content/60", assigns.status || "—"}
       end
 
     assigns = assign(assigns, color: color, label: label)
@@ -195,6 +744,10 @@ defmodule SimpleshopThemeWeb.Admin.Dashboard do
     """
   end
 
+  # ==========================================================================
+  # Helpers
+  # ==========================================================================
+
   defp format_revenue(amount_pence) when is_integer(amount_pence) do
     Cart.format_price(amount_pence)
   end
@@ -204,4 +757,31 @@ defmodule SimpleshopThemeWeb.Admin.Dashboard do
   defp format_date(datetime) do
     Calendar.strftime(datetime, "%d %b %Y")
   end
+
+  defp encrypt_api_key(api_key) do
+    case SimpleshopTheme.Vault.encrypt(api_key) do
+      {:ok, encrypted} -> encrypted
+      _ -> nil
+    end
+  end
+
+  defp maybe_add_shop_config(params, {:ok, %{shop_id: shop_id}}) do
+    config = Map.get(params, "config", %{}) |> Map.put("shop_id", to_string(shop_id))
+    Map.put(params, "config", config)
+  end
+
+  defp maybe_add_shop_config(params, _), do: params
+
+  defp maybe_add_name(params, {:ok, %{shop_name: shop_name}}) when is_binary(shop_name) do
+    Map.put_new(params, "name", shop_name)
+  end
+
+  defp maybe_add_name(params, _), do: Map.put_new(params, "name", "Printify")
+
+  defp format_printify_error(:no_api_key), do: "Please enter your API token"
+  defp format_printify_error(:unauthorized), do: "That token doesn't seem to be valid"
+  defp format_printify_error(:timeout), do: "Couldn't reach Printify — try again"
+  defp format_printify_error({:http_error, _code}), do: "Something went wrong — try again"
+  defp format_printify_error(error) when is_binary(error), do: error
+  defp format_printify_error(_), do: "Connection failed — check your token and try again"
 end
diff --git a/test/simpleshop_theme_web/live/admin/dashboard_test.exs b/test/simpleshop_theme_web/live/admin/dashboard_test.exs
index 48590d3..1e00d37 100644
--- a/test/simpleshop_theme_web/live/admin/dashboard_test.exs
+++ b/test/simpleshop_theme_web/live/admin/dashboard_test.exs
@@ -4,6 +4,7 @@ defmodule SimpleshopThemeWeb.Admin.DashboardTest do
   import Phoenix.LiveViewTest
   import SimpleshopTheme.AccountsFixtures
   import SimpleshopTheme.OrdersFixtures
+  import SimpleshopTheme.ProductsFixtures
 
   setup do
     user = user_fixture()
@@ -18,26 +19,72 @@ defmodule SimpleshopThemeWeb.Admin.DashboardTest do
     end
   end
 
-  describe "setup checklist" do
+  describe "setup stepper" do
     setup %{conn: conn, user: user} do
       %{conn: log_in_user(conn, user)}
     end
 
-    test "shows setup progress when shop is offline", %{conn: conn} do
+    test "shows stepper with printify form when nothing connected", %{conn: conn} do
       {:ok, _view, html} = live(conn, ~p"/admin")
 
-      assert html =~ "Setup progress"
-      assert html =~ "Create admin account"
+      assert html =~ "Setup steps"
       assert html =~ "Connect to Printify"
+      assert html =~ "Printify API token"
       assert html =~ "Connect Stripe"
       assert html =~ "Go live"
     end
 
-    test "hides setup checklist when shop is live", %{conn: conn} do
+    test "shows stripe form when printify is done", %{conn: conn} do
+      conn_fixture = provider_connection_fixture(%{provider_type: "printify"})
+      _product = product_fixture(%{provider_connection: conn_fixture})
+
+      {:ok, view, _html} = live(conn, ~p"/admin")
+
+      # Printify step should be completed
+      assert has_element?(view, "li:first-child [class*='bg-green-500']")
+      # Stripe step should be active with form
+      assert has_element?(view, "label", "Secret key")
+    end
+
+    test "shows go live button when all services connected", %{conn: conn} do
+      conn_fixture = provider_connection_fixture(%{provider_type: "printify"})
+      _product = product_fixture(%{provider_connection: conn_fixture})
+      {:ok, _} = SimpleshopTheme.Settings.put_secret("stripe_api_key", "sk_test_123")
+
+      {:ok, view, _html} = live(conn, ~p"/admin")
+
+      assert has_element?(view, "button", "Go live")
+    end
+
+    test "go live shows celebration", %{conn: conn} do
+      conn_fixture = provider_connection_fixture(%{provider_type: "printify"})
+      _product = product_fixture(%{provider_connection: conn_fixture})
+      {:ok, _} = SimpleshopTheme.Settings.put_secret("stripe_api_key", "sk_test_123")
+
+      {:ok, view, _html} = live(conn, ~p"/admin")
+
+      html = view |> element("button", "Go live") |> render_click()
+
+      assert html =~ "Your shop is live!"
+      assert html =~ "View your shop"
+      assert html =~ "Customise theme"
+    end
+
+    test "hides stepper when shop is live", %{conn: conn} do
       {:ok, _} = SimpleshopTheme.Settings.set_site_live(true)
       {:ok, _view, html} = live(conn, ~p"/admin")
 
-      refute html =~ "Setup progress"
+      refute html =~ "Setup steps"
+      refute html =~ "Printify API token"
+    end
+
+    test "completed steps show summary and are collapsible", %{conn: conn} do
+      conn_fixture = provider_connection_fixture(%{provider_type: "printify"})
+      _product = product_fixture(%{provider_connection: conn_fixture})
+
+      {:ok, _view, html} = live(conn, ~p"/admin")
+
+      assert html =~ "products synced"
     end
   end