diff --git a/.gitignore b/.gitignore
index 89f2fd3..015891c 100644
--- a/.gitignore
+++ b/.gitignore
@@ -45,11 +45,20 @@ simpleshop_theme-*.tar
 /priv/static/*.gz
 # Digested fonts have 32-char hash before extension
 /priv/static/fonts/*-????????????????????????????????.woff2
-/priv/static/mockups/*-*.jpg
 /priv/static/images/*-*.svg
 /priv/static/images/*-*.svg.gz
 /priv/static/images/*.gz
 
+# Generated mockup variants (auto-generated on startup via Oban)
+# Source .webp files are tracked, variants are regenerated
+/priv/static/mockups/*-400.*
+/priv/static/mockups/*-800.*
+/priv/static/mockups/*-1200.*
+/priv/static/mockups/*-thumb.jpg
+
+# Generated image variants cache (regenerated from source images)
+/priv/static/image_cache/
+
 # In case you use Node.js/npm, you want to ignore these.
 npm-debug.log
 /assets/node_modules/
diff --git a/lib/simpleshop_theme/images/optimize_worker.ex b/lib/simpleshop_theme/images/optimize_worker.ex
new file mode 100644
index 0000000..a5d033a
--- /dev/null
+++ b/lib/simpleshop_theme/images/optimize_worker.ex
@@ -0,0 +1,53 @@
+defmodule SimpleshopTheme.Images.OptimizeWorker do
+  @moduledoc """
+  Oban worker for processing image variants in the background.
+  Handles both database images and filesystem mockups.
+  """
+  use Oban.Worker, queue: :images, max_attempts: 3
+
+  alias SimpleshopTheme.Images.Optimizer
+
+  @impl Oban.Worker
+  def perform(%Oban.Job{args: %{"type" => "mockup", "source_path" => source_path}}) do
+    output_dir = Path.dirname(source_path)
+    basename = Path.basename(source_path, Path.extname(source_path))
+
+    case File.read(source_path) do
+      {:ok, data} ->
+        case Optimizer.process_file(data, basename, output_dir) do
+          {:ok, _} -> :ok
+          {:error, reason} -> {:error, reason}
+        end
+
+      {:error, reason} ->
+        {:error, reason}
+    end
+  end
+
+  def perform(%Oban.Job{args: %{"image_id" => image_id}}) do
+    case Optimizer.process_for_image(image_id) do
+      {:ok, _} -> :ok
+      {:error, :not_found} -> {:cancel, :image_not_found}
+      {:error, :no_data} -> {:cancel, :no_image_data}
+      {:error, reason} -> {:error, reason}
+    end
+  end
+
+  @doc """
+  Enqueue a database image for optimization.
+  """
+  def enqueue(image_id) do
+    %{image_id: image_id}
+    |> new()
+    |> Oban.insert()
+  end
+
+  @doc """
+  Enqueue a mockup file for variant generation.
+  """
+  def enqueue_mockup(source_path) when is_binary(source_path) do
+    %{type: "mockup", source_path: source_path}
+    |> new()
+    |> Oban.insert()
+  end
+end
diff --git a/lib/simpleshop_theme/images/variant_cache.ex b/lib/simpleshop_theme/images/variant_cache.ex
new file mode 100644
index 0000000..ee62d33
--- /dev/null
+++ b/lib/simpleshop_theme/images/variant_cache.ex
@@ -0,0 +1,101 @@
+defmodule SimpleshopTheme.Images.VariantCache do
+  @moduledoc """
+  Ensures all image variants exist on startup.
+
+  This GenServer runs at startup and checks for:
+  1. Database images with incomplete variants_status or missing disk files
+  2. Mockup source files missing their generated variants
+
+  For any images missing variants, it enqueues Oban jobs to regenerate them.
+  """
+
+  use GenServer
+  require Logger
+
+  alias SimpleshopTheme.Repo
+  alias SimpleshopTheme.Media.Image, as: ImageSchema
+  alias SimpleshopTheme.Images.{Optimizer, OptimizeWorker}
+  import Ecto.Query
+
+  @mockup_dir "priv/static/mockups"
+
+  def start_link(opts) do
+    GenServer.start_link(__MODULE__, opts, name: __MODULE__)
+  end
+
+  @impl true
+  def init(_opts) do
+    Task.start(fn -> ensure_all_variants() end)
+    {:ok, %{}}
+  end
+
+  defp ensure_all_variants do
+    Logger.info("[VariantCache] Checking image variant cache...")
+    File.mkdir_p!(Optimizer.cache_dir())
+
+    ensure_database_image_variants()
+    ensure_mockup_variants()
+  end
+
+  defp ensure_database_image_variants do
+    incomplete =
+      ImageSchema
+      |> where([i], i.variants_status != "complete" or is_nil(i.variants_status))
+      |> where([i], i.is_svg == false)
+      |> Repo.all()
+
+    complete_missing =
+      ImageSchema
+      |> where([i], i.variants_status == "complete")
+      |> where([i], i.is_svg == false)
+      |> where([i], not is_nil(i.source_width))
+      |> Repo.all()
+      |> Enum.reject(fn img ->
+        Optimizer.disk_variants_exist?(img.id, img.source_width)
+      end)
+
+    to_process = incomplete ++ complete_missing
+
+    if to_process == [] do
+      Logger.info("[VariantCache] All database image variants up to date")
+    else
+      Logger.info("[VariantCache] Enqueueing #{length(to_process)} database images for processing")
+
+      Enum.each(to_process, fn image ->
+        image
+        |> ImageSchema.changeset(%{variants_status: "pending"})
+        |> Repo.update!()
+
+        OptimizeWorker.enqueue(image.id)
+      end)
+    end
+  end
+
+  defp ensure_mockup_variants do
+    if File.dir?(@mockup_dir) do
+      sources =
+        Path.wildcard(Path.join(@mockup_dir, "*.webp"))
+        |> Enum.reject(&is_variant?/1)
+
+      missing = Enum.reject(sources, &mockup_variants_exist?/1)
+
+      if missing == [] do
+        Logger.info("[VariantCache] All mockup variants up to date")
+      else
+        Logger.info("[VariantCache] Enqueueing #{length(missing)} mockups for processing")
+        Enum.each(missing, &OptimizeWorker.enqueue_mockup/1)
+      end
+    end
+  end
+
+  defp is_variant?(path) do
+    basename = Path.basename(path) |> Path.rootname()
+    String.match?(basename, ~r/-(400|800|1200|thumb)$/)
+  end
+
+  defp mockup_variants_exist?(source_path) do
+    basename = Path.basename(source_path) |> Path.rootname()
+    dir = Path.dirname(source_path)
+    File.exists?(Path.join(dir, "#{basename}-800.webp"))
+  end
+end
diff --git a/lib/simpleshop_theme/printify/mockup_generator.ex b/lib/simpleshop_theme/printify/mockup_generator.ex
index 8f1a794..8f8954f 100644
--- a/lib/simpleshop_theme/printify/mockup_generator.ex
+++ b/lib/simpleshop_theme/printify/mockup_generator.ex
@@ -328,20 +328,35 @@ defmodule SimpleshopTheme.Printify.MockupGenerator do
   end
 
   @doc """
-  Download mockup images to the output directory.
+  Download mockup images, save as WebP source, and generate variants.
+  Sources are saved for regeneration on startup via VariantCache.
   """
   def download_mockups(product_slug, mockup_urls) do
+    alias SimpleshopTheme.Images.Optimizer
+
     File.mkdir_p!(@output_dir)
 
     mockup_urls
     |> Enum.with_index(1)
     |> Enum.map(fn {url, index} ->
-      output_path = Path.join(@output_dir, "#{product_slug}-#{index}.jpg")
-      IO.puts("  Downloading mockup #{index} to #{output_path}...")
+      basename = "#{product_slug}-#{index}"
+      source_path = Path.join(@output_dir, "#{basename}.webp")
+      IO.puts("  Processing mockup #{index}...")
 
-      case Client.download_file(url, output_path) do
-        {:ok, path} -> {:ok, path}
-        {:error, reason} -> {:error, {url, reason}}
+      temp_path = Path.join(System.tmp_dir!(), "#{basename}-temp.jpg")
+
+      with {:ok, _} <- Client.download_file(url, temp_path),
+           {:ok, image_data} <- File.read(temp_path),
+           {:ok, webp_data, source_width, _} <- Optimizer.to_optimized_webp(image_data),
+           :ok <- File.write(source_path, webp_data),
+           {:ok, _} <- Optimizer.process_file(webp_data, basename, @output_dir) do
+        File.rm(temp_path)
+        IO.puts("    Saved source + variants for #{basename} (#{source_width}px)")
+        {:ok, basename, source_width}
+      else
+        {:error, reason} ->
+          File.rm(temp_path)
+          {:error, {url, reason}}
       end
     end)
   end
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