add setup foundations: site gate, registration lockdown, coming soon page

- Settings.site_live?/0 and set_site_live/1 for shop visibility control
- Accounts.has_admin?/0 to detect single-tenant admin existence
- Registration lockdown: /users/register redirects when admin exists
- Setup.setup_status/0 aggregates provider, product, and stripe checks
- Coming soon page at /coming-soon with themed styling
- ThemeHook :require_site_live gate on all public shop routes
  - Site live → everyone through
  - Authenticated → admin preview through
  - No admin → fresh install demo through
  - Otherwise → redirect to coming soon
- Go live / take offline toggle on /admin/settings
- 648 tests, 0 failures

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

lib/simpleshop_theme/accounts.ex

@@ -60,6 +60,15 @@ defmodule SimpleshopTheme.Accounts do
   """
   def get_user!(id), do: Repo.get!(User, id)
 
+  @doc """
+  Returns whether an admin user exists.
+
+  SimpleShop is single-tenant — any user in the database is the admin.
+  """
+  def has_admin? do
+    Repo.exists?(User)
+  end
+
   ## User registration
 
   @doc """

lib/simpleshop_theme/settings.ex

@@ -116,6 +116,22 @@ defmodule SimpleshopTheme.Settings do
     end
   end
 
+  @doc """
+  Returns whether the shop is live (visible to the public).
+
+  Defaults to `false` for fresh installs.
+  """
+  def site_live? do
+    get_setting("site_live", false) == true
+  end
+
+  @doc """
+  Sets whether the shop is live (visible to the public).
+  """
+  def set_site_live(live?) when is_boolean(live?) do
+    put_setting("site_live", live?, "boolean")
+  end
+
   @doc """
   Deletes a setting by key.
   """

lib/simpleshop_theme/setup.ex

@@ -0,0 +1,33 @@
+defmodule SimpleshopTheme.Setup do
+  @moduledoc """
+  Aggregates setup status checks for the admin setup flow.
+  """
+
+  alias SimpleshopTheme.{Accounts, Products, Settings}
+
+  @doc """
+  Returns a map describing the current setup status.
+
+  Used by the admin setup checklist and ThemeHook gate to determine
+  what's been completed and whether the shop can go live.
+  """
+  def setup_status do
+    conn = Products.get_provider_connection_by_type("printify")
+    product_count = Products.count_products_for_connection(conn && conn.id)
+
+    printify_connected = conn != nil and conn.api_key_encrypted != nil
+    products_synced = product_count > 0
+    stripe_connected = Settings.has_secret?("stripe_api_key")
+    site_live = Settings.site_live?()
+
+    %{
+      admin_created: Accounts.has_admin?(),
+      printify_connected: printify_connected,
+      products_synced: products_synced,
+      product_count: product_count,
+      stripe_connected: stripe_connected,
+      site_live: site_live,
+      can_go_live: printify_connected and products_synced and stripe_connected
+    }
+  end
+end

lib/simpleshop_theme_web/live/admin_live/settings.ex

@@ -6,7 +6,11 @@ defmodule SimpleshopThemeWeb.AdminLive.Settings do
 
   @impl true
   def mount(_params, _session, socket) do
-    {:ok, socket |> assign(:page_title, "Credentials") |> assign_stripe_state()}
+    {:ok,
+     socket
+     |> assign(:page_title, "Settings")
+     |> assign(:site_live, Settings.site_live?())
+     |> assign_stripe_state()}
   end
 
   defp assign_stripe_state(socket) do
@@ -96,6 +100,18 @@ defmodule SimpleshopThemeWeb.AdminLive.Settings do
     end
   end
 
+  def handle_event("toggle_site_live", _params, socket) do
+    new_value = !socket.assigns.site_live
+    {:ok, _} = Settings.set_site_live(new_value)
+
+    message = if new_value, do: "Shop is now live", else: "Shop taken offline"
+
+    {:noreply,
+     socket
+     |> assign(:site_live, new_value)
+     |> put_flash(:info, message)}
+  end
+
   def handle_event("toggle_advanced", _params, socket) do
     {:noreply, assign(socket, :advanced_open, !socket.assigns.advanced_open)}
   end
@@ -106,10 +122,50 @@ defmodule SimpleshopThemeWeb.AdminLive.Settings do
     <Layouts.app flash={@flash} current_scope={@current_scope}>
       <div class="max-w-2xl">
         <.header>
-          Credentials
-          <:subtitle>Connect payment providers and manage API keys</:subtitle>
+          Settings
+          <:subtitle>Shop status, payment providers, and API keys</:subtitle>
         </.header>
 
+        <section class="mt-10">
+          <div class="flex items-center gap-3">
+            <h2 class="text-lg font-semibold">Shop status</h2>
+            <%= if @site_live do %>
+              <span class="inline-flex items-center gap-1 rounded-full bg-green-50 px-2 py-1 text-xs font-medium text-green-700 ring-1 ring-green-600/20 ring-inset">
+                <.icon name="hero-check-circle-mini" class="size-3" /> Live
+              </span>
+            <% else %>
+              <span class="inline-flex items-center gap-1 rounded-full bg-zinc-50 px-2 py-1 text-xs font-medium text-zinc-600 ring-1 ring-zinc-500/10 ring-inset">
+                Offline
+              </span>
+            <% end %>
+          </div>
+          <p class="mt-2 text-sm text-zinc-600">
+            <%= if @site_live do %>
+              Your shop is visible to the public.
+            <% else %>
+              Your shop is offline. Visitors see a "coming soon" page.
+            <% end %>
+          </p>
+          <div class="mt-4">
+            <button
+              phx-click="toggle_site_live"
+              class={[
+                "inline-flex items-center gap-2 rounded-md px-3 py-2 text-sm font-semibold shadow-xs",
+                if(@site_live,
+                  do: "bg-zinc-100 text-zinc-700 hover:bg-zinc-200 ring-1 ring-zinc-300 ring-inset",
+                  else: "bg-green-600 text-white hover:bg-green-500"
+                )
+              ]}
+            >
+              <%= if @site_live do %>
+                <.icon name="hero-eye-slash-mini" class="size-4" /> Take offline
+              <% else %>
+                <.icon name="hero-eye-mini" class="size-4" /> Go live
+              <% end %>
+            </button>
+          </div>
+        </section>
+
         <section class="mt-10">
           <div class="flex items-center gap-3">
             <h2 class="text-lg font-semibold">Stripe</h2>

lib/simpleshop_theme_web/live/shop_live/coming_soon.ex

@@ -0,0 +1,22 @@
+defmodule SimpleshopThemeWeb.ShopLive.ComingSoon do
+  use SimpleshopThemeWeb, :live_view
+
+  @impl true
+  def mount(_params, _session, socket) do
+    {:ok, assign(socket, :page_title, "Coming soon")}
+  end
+
+  @impl true
+  def render(assigns) do
+    ~H"""
+    <main class="flex min-h-screen items-center justify-center px-6 text-center" role="main">
+      <div>
+        <h1 class="text-3xl font-bold tracking-tight sm:text-4xl">{@theme_settings.site_name}</h1>
+        <p class="mt-4 text-lg text-[var(--t-text-muted)]">
+          We're getting things ready. Check back soon.
+        </p>
+      </div>
+    </main>
+    """
+  end
+end

lib/simpleshop_theme_web/live/user_live/registration.ex

@@ -48,9 +48,15 @@ defmodule SimpleshopThemeWeb.UserLive.Registration do
   end
 
   def mount(_params, _session, socket) do
-    changeset = Accounts.change_user_email(%User{}, %{}, validate_unique: false)
-
-    {:ok, assign_form(socket, changeset), temporary_assigns: [form: nil]}
+    if Accounts.has_admin?() do
+      {:ok,
+       socket
+       |> put_flash(:error, "Registration is closed")
+       |> redirect(to: ~p"/users/log-in")}
+    else
+      changeset = Accounts.change_user_email(%User{}, %{}, validate_unique: false)
+      {:ok, assign_form(socket, changeset), temporary_assigns: [form: nil]}
+    end
   end
 
   @impl true

lib/simpleshop_theme_web/router.ex

@@ -32,10 +32,19 @@ defmodule SimpleshopThemeWeb.Router do
   scope "/", SimpleshopThemeWeb do
     pipe_through [:browser, :shop]
 
+    live_session :coming_soon,
+      layout: {SimpleshopThemeWeb.Layouts, :shop},
+      on_mount: [
+        {SimpleshopThemeWeb.ThemeHook, :mount_theme}
+      ] do
+      live "/coming-soon", ShopLive.ComingSoon, :index
+    end
+
     live_session :public_shop,
       layout: {SimpleshopThemeWeb.Layouts, :shop},
       on_mount: [
         {SimpleshopThemeWeb.ThemeHook, :mount_theme},
+        {SimpleshopThemeWeb.ThemeHook, :require_site_live},
         {SimpleshopThemeWeb.CartHook, :mount_cart}
       ] do
       live "/", ShopLive.Home, :index

lib/simpleshop_theme_web/theme_hook.ex

@@ -4,6 +4,12 @@ defmodule SimpleshopThemeWeb.ThemeHook do
 
   Mounted in the public_shop live_session alongside CartHook.
   Eliminates the identical theme-loading boilerplate from every shop LiveView.
+
+  ## Actions
+
+  - `:mount_theme` — loads theme settings, CSS, and media assigns
+  - `:require_site_live` — redirects unauthenticated visitors to /coming-soon
+    when the shop is not live
   """
 
   import Phoenix.Component, only: [assign: 3]
@@ -35,4 +41,21 @@ defmodule SimpleshopThemeWeb.ThemeHook do
 
     {:cont, socket}
   end
+
+  def on_mount(:require_site_live, _params, session, socket) do
+    cond do
+      Settings.site_live?() ->
+        {:cont, socket}
+
+      session["user_token"] ->
+        {:cont, socket}
+
+      not SimpleshopTheme.Accounts.has_admin?() ->
+        # Fresh install — no admin yet, show the demo shop
+        {:cont, socket}
+
+      true ->
+        {:halt, Phoenix.LiveView.redirect(socket, to: "/coming-soon")}
+    end
+  end
 end