diff --git a/lib/berrypod/media.ex b/lib/berrypod/media.ex
index 603da11..d0f70eb 100644
--- a/lib/berrypod/media.ex
+++ b/lib/berrypod/media.ex
@@ -343,7 +343,7 @@ defmodule Berrypod.Media do
   end
 
   defp find_page_usages(image_id) do
-    Berrypod.Pages.list_pages()
+    Berrypod.Pages.list_all_pages()
     |> Enum.flat_map(fn page ->
       page.blocks
       |> Enum.filter(fn block ->
@@ -357,7 +357,7 @@ defmodule Berrypod.Media do
   end
 
   defp scan_pages_for_image_ids do
-    Berrypod.Pages.list_pages()
+    Berrypod.Pages.list_all_pages()
     |> Enum.flat_map(fn page ->
       Enum.flat_map(page.blocks, fn block ->
         case get_in(block, ["settings", "image_id"]) do
diff --git a/lib/berrypod/pages.ex b/lib/berrypod/pages.ex
index 019d01b..007d7b1 100644
--- a/lib/berrypod/pages.ex
+++ b/lib/berrypod/pages.ex
@@ -5,7 +5,8 @@ defmodule Berrypod.Pages do
   Every page is a flat list of blocks stored as JSON. This module provides
   the public API for reading, writing, and loading block data for pages.
 
-  Lookup order: ETS cache -> DB -> defaults.
+  Lookup order: ETS cache -> DB -> defaults (system pages only).
+  Custom pages return nil when not in DB.
   """
 
   alias Berrypod.Repo
@@ -18,8 +19,9 @@ defmodule Berrypod.Pages do
   @doc """
   Gets a page definition by slug.
 
-  Checks the ETS cache first, falls back to DB, then to built-in defaults.
-  Returns a map with `:slug`, `:title`, and `:blocks` keys.
+  Checks the ETS cache first, falls back to DB, then to built-in defaults
+  (for system pages only). Returns a map with page fields, or nil for
+  unknown custom slugs.
   """
   def get_page(slug) do
     case PageCache.get(slug) do
@@ -32,15 +34,28 @@ defmodule Berrypod.Pages do
   end
 
   @doc """
-  Gets a page from the DB, falling back to defaults. Used by PageCache.warm/0.
+  Gets a page from the DB. System slugs fall back to defaults; custom slugs
+  return nil when not found. Used by PageCache.warm/0.
   """
   def get_page_from_db(slug) do
     case Repo.one(from p in Page, where: p.slug == ^slug) do
-      %Page{} = page -> page_to_map(page)
-      nil -> Defaults.for_slug(slug)
+      %Page{} = page ->
+        page_to_map(page)
+
+      nil ->
+        if Page.system_slug?(slug) do
+          Defaults.for_slug(slug)
+        else
+          nil
+        end
     end
   end
 
+  @doc "Gets the raw Page struct by slug. Returns nil if not in DB."
+  def get_page_struct(slug) do
+    Repo.one(from p in Page, where: p.slug == ^slug)
+  end
+
   defp get_page_uncached(slug) do
     page_data = get_page_from_db(slug)
 
@@ -54,33 +69,53 @@ defmodule Berrypod.Pages do
     page_data
   end
 
-  @doc "Lists all pages with their current definitions."
-  def list_pages do
-    Page.valid_slugs()
+  @doc "Lists all 14 system pages with their current definitions."
+  def list_system_pages do
+    Page.system_slugs()
     |> Enum.map(&get_page/1)
   end
 
+  @doc false
+  def list_pages, do: list_system_pages()
+
+  @doc "Lists all custom pages, ordered by title."
+  def list_custom_pages do
+    from(p in Page, where: p.type == "custom", order_by: [asc: p.title])
+    |> Repo.all()
+    |> Enum.map(&page_to_map/1)
+  end
+
+  @doc "Lists all pages (system + custom)."
+  def list_all_pages do
+    list_system_pages() ++ list_custom_pages()
+  end
+
   # ── Write ─────────────────────────────────────────────────────────
 
   @doc """
   Saves a page's block list. Creates or updates the DB row and invalidates
-  the cache.
+  the cache. Uses the appropriate changeset based on page type.
 
   Returns `{:ok, page}` or `{:error, changeset}`.
   """
   def save_page(slug, attrs) do
     existing = Repo.one(from p in Page, where: p.slug == ^slug)
 
+    changeset_fn =
+      if Page.system_slug?(slug),
+        do: &Page.system_changeset/2,
+        else: &Page.custom_changeset/2
+
     result =
       case existing do
         nil ->
           %Page{}
-          |> Page.changeset(Map.merge(%{slug: slug}, attrs))
+          |> changeset_fn.(Map.merge(%{slug: slug}, attrs))
           |> Repo.insert()
 
         %Page{} = page ->
           page
-          |> Page.changeset(attrs)
+          |> changeset_fn.(attrs)
           |> Repo.update()
       end
 
@@ -94,6 +129,80 @@ defmodule Berrypod.Pages do
     end
   end
 
+  @doc """
+  Creates a new custom page.
+
+  Returns `{:ok, page}` or `{:error, changeset}`.
+  """
+  def create_custom_page(attrs) do
+    result =
+      %Page{}
+      |> Page.custom_changeset(attrs)
+      |> Repo.insert()
+
+    case result do
+      {:ok, page} ->
+        PageCache.put(page.slug, page_to_map(page))
+        {:ok, page}
+
+      error ->
+        error
+    end
+  end
+
+  @doc """
+  Updates a custom page. Creates an auto redirect if the slug changes.
+
+  Returns `{:ok, page}` or `{:error, changeset}`.
+  """
+  def update_custom_page(%Page{type: "custom"} = page, attrs) do
+    old_slug = page.slug
+
+    result =
+      page
+      |> Page.custom_changeset(attrs)
+      |> Repo.update()
+
+    case result do
+      {:ok, updated} ->
+        PageCache.invalidate(old_slug)
+        PageCache.put(updated.slug, page_to_map(updated))
+
+        if old_slug != updated.slug do
+          Berrypod.Redirects.create_auto(%{
+            from_path: "/#{old_slug}",
+            to_path: "/#{updated.slug}",
+            source: "auto_slug_change"
+          })
+        end
+
+        {:ok, updated}
+
+      error ->
+        error
+    end
+  end
+
+  def update_custom_page(%Page{type: "system"}, _attrs), do: {:error, :system_page}
+
+  @doc """
+  Deletes a custom page.
+
+  Returns `{:ok, page}` or `{:error, :system_page}`.
+  """
+  def delete_custom_page(%Page{type: "custom"} = page) do
+    case Repo.delete(page) do
+      {:ok, deleted} ->
+        PageCache.invalidate(deleted.slug)
+        {:ok, deleted}
+
+      error ->
+        error
+    end
+  end
+
+  def delete_custom_page(%Page{type: "system"}), do: {:error, :system_page}
+
   @doc """
   Resets a page to its default block list. Deletes the DB row (if any)
   and invalidates the cache.
@@ -124,6 +233,16 @@ defmodule Berrypod.Pages do
   # ── Helpers ───────────────────────────────────────────────────────
 
   defp page_to_map(%Page{} = page) do
-    %{slug: page.slug, title: page.title, blocks: page.blocks}
+    %{
+      slug: page.slug,
+      title: page.title,
+      blocks: page.blocks,
+      type: page.type || "system",
+      published: page.published,
+      meta_description: page.meta_description,
+      show_in_nav: page.show_in_nav,
+      nav_label: page.nav_label,
+      nav_position: page.nav_position
+    }
   end
 end
diff --git a/lib/berrypod/pages/defaults.ex b/lib/berrypod/pages/defaults.ex
index eddd1de..ffec48d 100644
--- a/lib/berrypod/pages/defaults.ex
+++ b/lib/berrypod/pages/defaults.ex
@@ -12,7 +12,7 @@ defmodule Berrypod.Pages.Defaults do
 
   @doc "Returns default definitions for all pages."
   def all do
-    Berrypod.Pages.Page.valid_slugs()
+    Berrypod.Pages.Page.system_slugs()
     |> Enum.map(&for_slug/1)
   end
 
@@ -33,6 +33,10 @@ defmodule Berrypod.Pages.Defaults do
   defp title("order_detail"), do: "Order detail"
   defp title("error"), do: "Error"
 
+  defp title(slug) do
+    slug |> String.replace(~r/[-_]/, " ") |> String.capitalize()
+  end
+
   # ── Block lists ─────────────────────────────────────────────────
 
   defp blocks("home") do
@@ -200,6 +204,8 @@ defmodule Berrypod.Pages.Defaults do
     ]
   end
 
+  defp blocks(_slug), do: []
+
   # ── Helpers ─────────────────────────────────────────────────────
 
   defp block(type, settings \\ %{}) do
diff --git a/lib/berrypod/pages/page.ex b/lib/berrypod/pages/page.ex
index ccfcc01..e8edc8b 100644
--- a/lib/berrypod/pages/page.ex
+++ b/lib/berrypod/pages/page.ex
@@ -5,27 +5,79 @@ defmodule Berrypod.Pages.Page do
   @primary_key {:id, :binary_id, autogenerate: true}
   @foreign_key_type :binary_id
 
-  @valid_slugs ~w(
+  @system_slugs ~w(
     home about delivery privacy terms contact
     collection pdp cart search
     checkout_success orders order_detail error
   )
 
+  @reserved_paths ~w(
+    about delivery privacy terms contact
+    collections products cart search checkout orders
+    coming-soon admin health image_cache images favicon
+    sitemap.xml robots.txt setup dev
+  )
+
   schema "pages" do
     field :slug, :string
     field :title, :string
     field :blocks, {:array, :map}, default: []
+    field :type, :string, default: "system"
+    field :published, :boolean, default: true
+    field :meta_description, :string
+    field :show_in_nav, :boolean, default: false
+    field :nav_label, :string
+    field :nav_position, :integer
 
     timestamps(type: :utc_datetime)
   end
 
-  def changeset(page, attrs) do
+  def system_changeset(page, attrs) do
     page
     |> cast(attrs, [:slug, :title, :blocks])
     |> validate_required([:slug, :title, :blocks])
-    |> validate_inclusion(:slug, @valid_slugs)
+    |> validate_inclusion(:slug, @system_slugs)
     |> unique_constraint(:slug)
   end
 
-  def valid_slugs, do: @valid_slugs
+  def custom_changeset(page, attrs) do
+    page
+    |> cast(attrs, [
+      :slug,
+      :title,
+      :blocks,
+      :type,
+      :published,
+      :meta_description,
+      :show_in_nav,
+      :nav_label,
+      :nav_position
+    ])
+    |> validate_required([:slug, :title])
+    |> validate_format(:slug, ~r/^[a-z0-9]([a-z0-9-]*[a-z0-9])?$/,
+      message: "must be lowercase letters, numbers, and hyphens only"
+    )
+    |> validate_exclusion(:slug, @system_slugs ++ @reserved_paths, message: "is reserved")
+    |> validate_length(:slug, max: 100)
+    |> validate_length(:title, max: 200)
+    |> validate_length(:meta_description, max: 300)
+    |> put_defaults()
+    |> unique_constraint(:slug)
+  end
+
+  defp put_defaults(changeset) do
+    changeset
+    |> put_change(:type, "custom")
+    |> maybe_put(:blocks, [])
+  end
+
+  # Only puts the change if no explicit value was provided in the changeset
+  defp maybe_put(changeset, field, default) do
+    if get_change(changeset, field), do: changeset, else: put_change(changeset, field, default)
+  end
+
+  def system_slugs, do: @system_slugs
+  def reserved_paths, do: @reserved_paths
+  def system_slug?(slug), do: slug in @system_slugs
+  def reserved_path?(slug), do: slug in @reserved_paths
 end
diff --git a/lib/berrypod/pages/page_cache.ex b/lib/berrypod/pages/page_cache.ex
index c6fc22e..859f0a5 100644
--- a/lib/berrypod/pages/page_cache.ex
+++ b/lib/berrypod/pages/page_cache.ex
@@ -49,12 +49,25 @@ defmodule Berrypod.Pages.PageCache do
   @doc "Warms the cache by loading all pages from the DB."
   def warm do
     alias Berrypod.Pages
+    alias Berrypod.Pages.Page
 
-    for slug <- Berrypod.Pages.Page.valid_slugs() do
+    for slug <- Page.system_slugs() do
       page = Pages.get_page_from_db(slug)
       put(slug, page)
     end
 
+    import Ecto.Query
+
+    custom_slugs =
+      Berrypod.Repo.all(from p in Page, where: p.type == "custom", select: p.slug)
+
+    for slug <- custom_slugs do
+      case Pages.get_page_from_db(slug) do
+        nil -> :ok
+        page -> put(slug, page)
+      end
+    end
+
     :ok
   end
 
diff --git a/priv/repo/migrations/20260228014939_add_custom_page_fields.exs b/priv/repo/migrations/20260228014939_add_custom_page_fields.exs
new file mode 100644
index 0000000..30107b8
--- /dev/null
+++ b/priv/repo/migrations/20260228014939_add_custom_page_fields.exs
@@ -0,0 +1,14 @@
+defmodule Berrypod.Repo.Migrations.AddCustomPageFields do
+  use Ecto.Migration
+
+  def change do
+    alter table(:pages) do
+      add :type, :string, default: "system"
+      add :published, :boolean, default: true
+      add :meta_description, :string
+      add :show_in_nav, :boolean, default: false
+      add :nav_label, :string
+      add :nav_position, :integer
+    end
+  end
+end
diff --git a/test/berrypod/pages_test.exs b/test/berrypod/pages_test.exs
index 11a8e16..20bf859 100644
--- a/test/berrypod/pages_test.exs
+++ b/test/berrypod/pages_test.exs
@@ -46,11 +46,24 @@ defmodule Berrypod.PagesTest do
         assert is_map(block["settings"]), "block missing settings"
       end
     end
+
+    test "returns nil for unknown custom slug" do
+      assert Pages.get_page("does-not-exist") == nil
+    end
+
+    test "returns page data for created custom page" do
+      {:ok, _} = Pages.create_custom_page(%{slug: "my-page", title: "My page"})
+      page = Pages.get_page("my-page")
+
+      assert page.slug == "my-page"
+      assert page.title == "My page"
+      assert page.type == "custom"
+    end
   end
 
-  describe "list_pages/0" do
+  describe "list_system_pages/0" do
     test "returns all 14 pages" do
-      pages = Pages.list_pages()
+      pages = Pages.list_system_pages()
 
       assert length(pages) == 14
       slugs = Enum.map(pages, & &1.slug)
@@ -60,6 +73,43 @@ defmodule Berrypod.PagesTest do
     end
   end
 
+  describe "list_custom_pages/0" do
+    test "returns empty list when no custom pages exist" do
+      assert Pages.list_custom_pages() == []
+    end
+
+    test "returns custom pages ordered by title" do
+      {:ok, _} = Pages.create_custom_page(%{slug: "zebra", title: "Zebra"})
+      {:ok, _} = Pages.create_custom_page(%{slug: "apple", title: "Apple"})
+      {:ok, _} = Pages.create_custom_page(%{slug: "mango", title: "Mango"})
+
+      pages = Pages.list_custom_pages()
+      titles = Enum.map(pages, & &1.title)
+      assert titles == ["Apple", "Mango", "Zebra"]
+    end
+
+    test "does not include system pages" do
+      {:ok, _} = Pages.save_page("home", %{title: "Home page", blocks: []})
+      {:ok, _} = Pages.create_custom_page(%{slug: "custom-one", title: "Custom"})
+
+      pages = Pages.list_custom_pages()
+      slugs = Enum.map(pages, & &1.slug)
+      assert "custom-one" in slugs
+      refute "home" in slugs
+    end
+  end
+
+  describe "list_all_pages/0" do
+    test "includes both system and custom pages" do
+      {:ok, _} = Pages.create_custom_page(%{slug: "faq", title: "FAQ"})
+
+      pages = Pages.list_all_pages()
+      slugs = Enum.map(pages, & &1.slug)
+      assert "home" in slugs
+      assert "faq" in slugs
+    end
+  end
+
   describe "save_page/2" do
     test "creates a new page in the DB" do
       blocks = [%{"id" => "blk_1", "type" => "hero", "settings" => %{"title" => "Hello"}}]
@@ -91,14 +141,144 @@ defmodule Berrypod.PagesTest do
       assert page.title == "New home"
     end
 
-    test "rejects invalid slug" do
+    test "rejects invalid slug format" do
       assert {:error, changeset} =
-               Pages.save_page("nonexistent", %{title: "Bad", blocks: []})
+               Pages.save_page("UPPER CASE", %{title: "Bad", blocks: []})
 
       assert errors_on(changeset).slug
     end
   end
 
+  describe "create_custom_page/1" do
+    test "creates a custom page with valid slug" do
+      assert {:ok, page} = Pages.create_custom_page(%{slug: "our-story", title: "Our story"})
+
+      assert page.slug == "our-story"
+      assert page.title == "Our story"
+      assert page.type == "custom"
+      assert page.blocks == []
+      assert page.published == true
+    end
+
+    test "rejects duplicate slug" do
+      {:ok, _} = Pages.create_custom_page(%{slug: "faq", title: "FAQ"})
+      assert {:error, changeset} = Pages.create_custom_page(%{slug: "faq", title: "FAQ 2"})
+      assert errors_on(changeset).slug
+    end
+
+    test "rejects system slug" do
+      assert {:error, changeset} = Pages.create_custom_page(%{slug: "home", title: "Home"})
+      assert errors_on(changeset).slug
+    end
+
+    test "rejects reserved path" do
+      assert {:error, changeset} = Pages.create_custom_page(%{slug: "admin", title: "Admin"})
+      assert errors_on(changeset).slug
+    end
+
+    test "rejects invalid slug format" do
+      assert {:error, changeset} =
+               Pages.create_custom_page(%{slug: "My Page", title: "My page"})
+
+      assert errors_on(changeset).slug
+    end
+
+    test "rejects slug with leading hyphen" do
+      assert {:error, changeset} = Pages.create_custom_page(%{slug: "-bad", title: "Bad"})
+      assert errors_on(changeset).slug
+    end
+
+    test "rejects slug with trailing hyphen" do
+      assert {:error, changeset} = Pages.create_custom_page(%{slug: "bad-", title: "Bad"})
+      assert errors_on(changeset).slug
+    end
+
+    test "accepts single-character slug" do
+      assert {:ok, page} = Pages.create_custom_page(%{slug: "x", title: "X"})
+      assert page.slug == "x"
+    end
+
+    test "populates cache on create" do
+      {:ok, _} = Pages.create_custom_page(%{slug: "cached-page", title: "Cached"})
+      assert {:ok, data} = PageCache.get("cached-page")
+      assert data.title == "Cached"
+      assert data.type == "custom"
+    end
+  end
+
+  describe "delete_custom_page/1" do
+    test "deletes a custom page" do
+      {:ok, _} = Pages.create_custom_page(%{slug: "temp", title: "Temp"})
+      page_struct = Pages.get_page_struct("temp")
+      assert {:ok, _} = Pages.delete_custom_page(page_struct)
+      assert Pages.get_page("temp") == nil
+    end
+
+    test "refuses to delete a system page" do
+      {:ok, page} = Pages.save_page("home", %{title: "Home page", blocks: []})
+      assert {:error, :system_page} = Pages.delete_custom_page(page)
+    end
+
+    test "invalidates cache on delete" do
+      {:ok, _} = Pages.create_custom_page(%{slug: "bye", title: "Bye"})
+      page_struct = Pages.get_page_struct("bye")
+      Pages.delete_custom_page(page_struct)
+      assert :miss = PageCache.get("bye")
+    end
+  end
+
+  describe "update_custom_page/2" do
+    test "updates title" do
+      {:ok, _} = Pages.create_custom_page(%{slug: "updates", title: "V1"})
+      page = Pages.get_page_struct("updates")
+      assert {:ok, updated} = Pages.update_custom_page(page, %{title: "V2"})
+      assert updated.title == "V2"
+    end
+
+    test "slug change creates redirect" do
+      {:ok, _} = Pages.create_custom_page(%{slug: "old-name", title: "Page"})
+      page = Pages.get_page_struct("old-name")
+      assert {:ok, updated} = Pages.update_custom_page(page, %{slug: "new-name"})
+      assert updated.slug == "new-name"
+
+      assert {:ok, redirect} = Berrypod.Redirects.lookup("/old-name")
+      assert redirect.to_path == "/new-name"
+    end
+
+    test "slug change invalidates old cache and populates new" do
+      {:ok, _} = Pages.create_custom_page(%{slug: "rename-me", title: "Page"})
+      page = Pages.get_page_struct("rename-me")
+      {:ok, _} = Pages.update_custom_page(page, %{slug: "renamed"})
+
+      assert :miss = PageCache.get("rename-me")
+      assert {:ok, cached} = PageCache.get("renamed")
+      assert cached.slug == "renamed"
+    end
+
+    test "updates meta and nav fields" do
+      {:ok, _} = Pages.create_custom_page(%{slug: "meta-test", title: "Meta"})
+      page = Pages.get_page_struct("meta-test")
+
+      {:ok, updated} =
+        Pages.update_custom_page(page, %{
+          meta_description: "A test page",
+          show_in_nav: true,
+          nav_label: "Test",
+          nav_position: 5
+        })
+
+      assert updated.meta_description == "A test page"
+      assert updated.show_in_nav == true
+      assert updated.nav_label == "Test"
+      assert updated.nav_position == 5
+    end
+
+    test "refuses to update a system page" do
+      {:ok, page} = Pages.save_page("home", %{title: "Home page", blocks: []})
+      assert {:error, :system_page} = Pages.update_custom_page(page, %{title: "Nope"})
+    end
+  end
+
   describe "reset_page/1" do
     test "restores defaults after customisation" do
       {:ok, _} =
@@ -220,6 +400,20 @@ defmodule Berrypod.PagesTest do
       refute Map.has_key?(cart_types, "product_hero")
     end
 
+    test "allowed_for/1 returns only portable blocks for custom pages" do
+      custom_types = BlockTypes.allowed_for("my-custom-page")
+
+      # Portable blocks are included
+      assert Map.has_key?(custom_types, "hero")
+      assert Map.has_key?(custom_types, "featured_products")
+      assert Map.has_key?(custom_types, "image_text")
+
+      # Page-specific blocks are excluded
+      refute Map.has_key?(custom_types, "cart_items")
+      refute Map.has_key?(custom_types, "product_hero")
+      refute Map.has_key?(custom_types, "contact_form")
+    end
+
     test "every block type has required fields" do
       for {type, def} <- BlockTypes.all() do
         assert is_binary(def.name), "#{type} missing name"
@@ -313,6 +507,14 @@ defmodule Berrypod.PagesTest do
              ]
     end
 
+    test "unknown slug returns humanised title and empty blocks" do
+      page = Defaults.for_slug("our-story")
+
+      assert page.slug == "our-story"
+      assert page.title == "Our story"
+      assert page.blocks == []
+    end
+
     test "generate_block_id/0 produces unique prefixed IDs" do
       id1 = Defaults.generate_block_id()
       id2 = Defaults.generate_block_id()
@@ -344,4 +546,22 @@ defmodule Berrypod.PagesTest do
       assert :miss = PageCache.get(slug)
     end
   end
+
+  describe "Page schema" do
+    test "system_slugs/0 returns 14 slugs" do
+      assert length(Page.system_slugs()) == 14
+    end
+
+    test "system_slug?/1 returns true for system slugs" do
+      assert Page.system_slug?("home")
+      assert Page.system_slug?("cart")
+      refute Page.system_slug?("my-page")
+    end
+
+    test "reserved_path?/1 returns true for reserved paths" do
+      assert Page.reserved_path?("admin")
+      assert Page.reserved_path?("collections")
+      refute Page.reserved_path?("faq")
+    end
+  end
 end