diff --git a/lib/berrypod_web/live/shop/collection.ex b/lib/berrypod_web/live/shop/collection.ex
index 7cde998..ad24947 100644
--- a/lib/berrypod_web/live/shop/collection.ex
+++ b/lib/berrypod_web/live/shop/collection.ex
@@ -31,6 +31,7 @@ defmodule BerrypodWeb.Shop.Collection do
         {:noreply,
          socket
          |> assign(:page_title, title)
+         |> assign(:page_description, collection_description(title))
          |> assign(:collection_title, title)
          |> assign(:current_category, category)
          |> assign(:current_sort, sort)
@@ -75,6 +76,10 @@ defmodule BerrypodWeb.Shop.Collection do
     {:noreply, push_patch(socket, to: ~p"/collections/#{slug}?sort=#{sort}")}
   end
 
+  defp collection_description("All Products"), do: "Browse our full range of products."
+  defp collection_description("Sale"), do: "Browse our current sale items."
+  defp collection_description(title), do: "Browse our #{String.downcase(title)} collection."
+
   defp collection_path(slug, "featured"), do: ~p"/collections/#{slug}"
   defp collection_path(slug, sort), do: ~p"/collections/#{slug}?sort=#{sort}"
 
diff --git a/lib/berrypod_web/live/shop/contact.ex b/lib/berrypod_web/live/shop/contact.ex
index ec707c9..f9603bc 100644
--- a/lib/berrypod_web/live/shop/contact.ex
+++ b/lib/berrypod_web/live/shop/contact.ex
@@ -3,7 +3,10 @@ defmodule BerrypodWeb.Shop.Contact do
 
   @impl true
   def mount(_params, _session, socket) do
-    {:ok, assign(socket, :page_title, "Contact")}
+    {:ok,
+     socket
+     |> assign(:page_title, "Contact")
+     |> assign(:page_description, "Get in touch with us for any questions or help with your order.")}
   end
 
   @impl true
diff --git a/lib/berrypod_web/live/shop/content.ex b/lib/berrypod_web/live/shop/content.ex
index 84107e7..cb1d383 100644
--- a/lib/berrypod_web/live/shop/content.ex
+++ b/lib/berrypod_web/live/shop/content.ex
@@ -24,6 +24,7 @@ defmodule BerrypodWeb.Shop.Content do
   defp page_config(:about) do
     %{
       page_title: "About",
+      page_description: "Your story goes here – this is sample content for the demo shop",
       active_page: "about",
       hero_title: "About the studio",
       hero_description: "Your story goes here – this is sample content for the demo shop",
@@ -37,6 +38,7 @@ defmodule BerrypodWeb.Shop.Content do
   defp page_config(:delivery) do
     %{
       page_title: "Delivery & returns",
+      page_description: "Everything you need to know about shipping and returns.",
       active_page: "delivery",
       hero_title: "Delivery & returns",
       hero_description: "Everything you need to know about shipping and returns",
@@ -47,6 +49,7 @@ defmodule BerrypodWeb.Shop.Content do
   defp page_config(:privacy) do
     %{
       page_title: "Privacy policy",
+      page_description: "How we handle your personal information.",
       active_page: "privacy",
       hero_title: "Privacy policy",
       hero_description: "How we handle your personal information",
@@ -57,6 +60,7 @@ defmodule BerrypodWeb.Shop.Content do
   defp page_config(:terms) do
     %{
       page_title: "Terms of service",
+      page_description: "The terms and conditions governing purchases from our shop.",
       active_page: "terms",
       hero_title: "Terms of service",
       hero_description: "The legal bits",
diff --git a/lib/berrypod_web/live/shop/product_show.ex b/lib/berrypod_web/live/shop/product_show.ex
index 02e907b..e4eff08 100644
--- a/lib/berrypod_web/live/shop/product_show.ex
+++ b/lib/berrypod_web/live/shop/product_show.ex
@@ -51,6 +51,7 @@ defmodule BerrypodWeb.Shop.ProductShow do
         socket =
           socket
           |> assign(:page_title, product.title)
+          |> assign(:page_description, meta_description(product.description))
           |> assign(:product, product)
           |> assign(:all_images, all_images)
           |> assign(:gallery_images, gallery_images)
@@ -214,4 +215,21 @@ defmodule BerrypodWeb.Shop.ProductShow do
     <BerrypodWeb.PageTemplates.pdp {assigns} />
     """
   end
+
+  defp meta_description(nil), do: nil
+
+  defp meta_description(text) do
+    plain = String.replace(text, ~r/<[^>]+>/, "")
+
+    if String.length(plain) <= 155 do
+      plain
+    else
+      plain
+      |> String.slice(0, 155)
+      |> String.split(~r/\s+/)
+      |> Enum.drop(-1)
+      |> Enum.join(" ")
+      |> Kernel.<>("…")
+    end
+  end
 end