diff --git a/assets/css/admin/components.css b/assets/css/admin/components.css
index b8297e1..9adbc42 100644
--- a/assets/css/admin/components.css
+++ b/assets/css/admin/components.css
@@ -740,6 +740,35 @@
   padding-left: 2.5rem;
 }
 
+/* Setup: check inbox phase */
+.setup-check-inbox {
+  text-align: center;
+  padding: 1rem 0;
+}
+
+.setup-inbox-icon {
+  color: var(--color-base-content, #171717);
+  margin: 0 auto 0.75rem;
+}
+
+.setup-inbox-heading {
+  font-size: 1.125rem;
+  font-weight: 600;
+  margin-bottom: 0.25rem;
+}
+
+.setup-inbox-detail {
+  font-size: 0.875rem;
+  color: color-mix(in oklch, var(--color-base-content) 60%, transparent);
+  margin-bottom: 1rem;
+}
+
+.setup-start-over {
+  font-size: 0.8125rem;
+  color: color-mix(in oklch, var(--color-base-content) 60%, transparent);
+  margin-top: 1rem;
+}
+
 .setup-hint {
   font-size: 0.8125rem;
   color: color-mix(in oklch, var(--color-base-content) 60%, transparent);
diff --git a/lib/berrypod/accounts.ex b/lib/berrypod/accounts.ex
index 9cacfef..c3abc08 100644
--- a/lib/berrypod/accounts.ex
+++ b/lib/berrypod/accounts.ex
@@ -69,6 +69,36 @@ defmodule Berrypod.Accounts do
     Repo.exists?(User)
   end
 
+  @doc """
+  Returns the email of the admin user, or nil if no user exists.
+  """
+  def admin_email do
+    Repo.one(from u in User, select: u.email, limit: 1)
+  end
+
+  @doc """
+  Returns the unconfirmed admin user, or nil.
+
+  Used by the setup wizard to allow "start over" before the magic link is clicked.
+  """
+  def get_unconfirmed_admin do
+    Repo.one(from u in User, where: is_nil(u.confirmed_at), limit: 1)
+  end
+
+  @doc """
+  Deletes an unconfirmed user (confirmed_at is nil).
+
+  Returns `{:error, :already_confirmed}` if the user has already confirmed,
+  preventing accidental deletion of an active admin account.
+  """
+  def delete_unconfirmed_user(%User{confirmed_at: nil} = user) do
+    Repo.delete(user)
+  end
+
+  def delete_unconfirmed_user(%User{}) do
+    {:error, :already_confirmed}
+  end
+
   ## User registration
 
   @doc """
diff --git a/lib/berrypod_web/live/setup/onboarding.ex b/lib/berrypod_web/live/setup/onboarding.ex
index 3a0ba4f..93acffe 100644
--- a/lib/berrypod_web/live/setup/onboarding.ex
+++ b/lib/berrypod_web/live/setup/onboarding.ex
@@ -20,10 +20,13 @@ defmodule BerrypodWeb.Setup.Onboarding do
         {:ok, push_navigate(socket, to: ~p"/admin")}
 
       setup.admin_created and is_nil(get_user(socket)) ->
-        {:ok, push_navigate(socket, to: ~p"/users/log-in")}
+        {:ok, mount_check_inbox(socket)}
+
+      setup.admin_created ->
+        {:ok, mount_configure(socket, setup)}
 
       true ->
-        {:ok, mount_setup(socket, setup)}
+        {:ok, mount_email_form(socket)}
     end
   end
 
@@ -34,15 +37,28 @@ defmodule BerrypodWeb.Setup.Onboarding do
     end
   end
 
-  defp mount_setup(socket, setup) do
+  defp mount_email_form(socket) do
+    socket
+    |> assign(:page_title, "Set up your shop")
+    |> assign(:phase, :email_form)
+    |> assign(:account_form, to_form(%{"email" => ""}, as: :account))
+  end
+
+  defp mount_check_inbox(socket) do
+    socket
+    |> assign(:page_title, "Set up your shop")
+    |> assign(:phase, :check_inbox)
+    |> assign(:admin_email, Accounts.admin_email())
+    |> assign(:local_mail?, local_mail_adapter?())
+  end
+
+  defp mount_configure(socket, setup) do
     provider_conn = Products.get_first_provider_connection()
 
     socket
     |> assign(:page_title, "Set up your shop")
+    |> assign(:phase, :configure)
     |> assign(:setup, setup)
-    # Account
-    |> assign(:account_form, to_form(%{"email" => ""}, as: :account))
-    |> assign(:account_submitted, false)
     # Provider
     |> assign(:providers, Provider.all())
     |> assign(:selected_provider, nil)
@@ -72,13 +88,11 @@ defmodule BerrypodWeb.Setup.Onboarding do
               &url(~p"/users/log-in/#{&1}")
             )
 
-          setup = %{socket.assigns.setup | admin_created: true}
-
           {:noreply,
            socket
-           |> assign(:setup, setup)
-           |> assign(:account_submitted, true)
-           |> put_flash(:info, "Check your email for a login link")}
+           |> assign(:phase, :check_inbox)
+           |> assign(:admin_email, user.email)
+           |> assign(:local_mail?, local_mail_adapter?())}
 
         {:error, changeset} ->
           {:noreply,
@@ -89,6 +103,26 @@ defmodule BerrypodWeb.Setup.Onboarding do
     end
   end
 
+  def handle_event("start_over", _params, socket) do
+    case Accounts.get_unconfirmed_admin() do
+      %Accounts.User{} = user ->
+        case Accounts.delete_unconfirmed_user(user) do
+          {:ok, _} ->
+            {:noreply,
+             socket
+             |> assign(:phase, :email_form)
+             |> assign(:account_form, to_form(%{"email" => ""}, as: :account))
+             |> clear_flash()}
+
+          {:error, :already_confirmed} ->
+            {:noreply, push_navigate(socket, to: ~p"/setup")}
+        end
+
+      nil ->
+        {:noreply, push_navigate(socket, to: ~p"/setup")}
+    end
+  end
+
   # ── Events: Provider ──
 
   def handle_event("select_provider", %{"type" => type}, socket) do
@@ -205,32 +239,84 @@ defmodule BerrypodWeb.Setup.Onboarding do
     <div class="setup-page">
       <div class="setup-header">
         <h1 class="setup-title">Set up your shop</h1>
-        <p class="setup-subtitle">Three quick steps to get everything connected.</p>
+        <p :if={@phase == :email_form} class="setup-subtitle">
+          Enter your email to create the admin account.
+        </p>
+        <p :if={@phase == :check_inbox} class="setup-subtitle">
+          Almost there — check your inbox.
+        </p>
+        <p :if={@phase == :configure} class="setup-subtitle">
+          Connect your accounts to get going.
+        </p>
       </div>
 
-      <div class="setup-sections">
-        <%!-- Section 1: Account --%>
+      <%!-- Phase 1: email form --%>
+      <div :if={@phase == :email_form} class="setup-sections">
+        <.section_card title="Create admin account" number={1} done={false}>
+          <p class="setup-hint">We'll send a login link to get you started.</p>
+          <.form for={@account_form} phx-submit="create_account">
+            <.input
+              field={@account_form[:email]}
+              type="email"
+              label="Email address"
+              autocomplete="email"
+              required
+              phx-mounted={JS.focus()}
+            />
+            <div class="setup-actions">
+              <.button phx-disable-with="Creating account...">Create account</.button>
+            </div>
+          </.form>
+        </.section_card>
+      </div>
+
+      <%!-- Phase 2: check inbox --%>
+      <div :if={@phase == :check_inbox} class="setup-sections">
+        <div class="setup-card">
+          <div class="setup-check-inbox">
+            <.icon name="hero-envelope" class="size-10 setup-inbox-icon" />
+            <h2 class="setup-inbox-heading">Check your inbox</h2>
+            <p class="setup-inbox-detail">
+              We sent a login link to <strong>{@admin_email}</strong>.
+              Click it to continue setting up your shop.
+            </p>
+
+            <div :if={@local_mail?} class="admin-alert admin-alert-info">
+              <.icon name="hero-information-circle" class="size-5 shrink-0" />
+              <div>
+                <p>
+                  Using local mail adapter.
+                  See sent emails at <a href="/dev/mailbox" class="underline">/dev/mailbox</a>.
+                </p>
+              </div>
+            </div>
+
+            <p class="setup-start-over">
+              Wrong email?
+              <button type="button" phx-click="start_over" class="setup-link">
+                Start over
+              </button>
+            </p>
+          </div>
+        </div>
+      </div>
+
+      <%!-- Phase 3: configure (logged in) --%>
+      <div :if={@phase == :configure} class="setup-sections">
         <.section_card
           title="Create admin account"
           number={1}
-          done={@setup.admin_created}
+          done={true}
           summary={account_summary(assigns)}
-          hidden={false}
         >
-          <.account_section
-            form={@account_form}
-            submitted={@account_submitted}
-            local_mail?={local_mail_adapter?()}
-          />
+          <span />
         </.section_card>
 
-        <%!-- Section 2: Provider --%>
         <.section_card
           title="Connect a print provider"
           number={2}
           done={@setup.provider_connected}
           summary={provider_summary(assigns)}
-          hidden={false}
         >
           <.provider_section
             providers={@providers}
@@ -242,13 +328,11 @@ defmodule BerrypodWeb.Setup.Onboarding do
           />
         </.section_card>
 
-        <%!-- Section 3: Payments --%>
         <.section_card
           title="Connect payments"
           number={3}
           done={@setup.stripe_connected}
           summary={stripe_summary(assigns)}
-          hidden={false}
         >
           <.stripe_section
             form={@stripe_form}
@@ -258,7 +342,7 @@ defmodule BerrypodWeb.Setup.Onboarding do
       </div>
 
       <%!-- All done --%>
-      <div :if={@setup.setup_complete} class="setup-complete">
+      <div :if={@phase == :configure and @setup.setup_complete} class="setup-complete">
         <.icon name="hero-check-badge" class="setup-complete-icon" />
         <h2>You're all set</h2>
         <p>Head to the dashboard to sync products, customise your theme, and go live.</p>
@@ -276,13 +360,12 @@ defmodule BerrypodWeb.Setup.Onboarding do
   attr :number, :integer, required: true
   attr :done, :boolean, required: true
   attr :summary, :string, default: nil
-  attr :hidden, :boolean, default: false
 
   slot :inner_block, required: true
 
   defp section_card(assigns) do
     ~H"""
-    <div :if={!@hidden} class={["setup-card", @done && "setup-card-done"]}>
+    <div class={["setup-card", @done && "setup-card-done"]}>
       <div class="setup-card-header">
         <span class={["setup-card-number", @done && "setup-card-number-done"]}>
           <%= if @done do %>
@@ -305,52 +388,6 @@ defmodule BerrypodWeb.Setup.Onboarding do
     """
   end
 
-  # ── Account section ──
-
-  attr :form, :any, required: true
-  attr :submitted, :boolean, required: true
-  attr :local_mail?, :boolean, required: true
-
-  defp account_section(assigns) do
-    ~H"""
-    <div :if={@submitted} class="admin-alert admin-alert-info">
-      <.icon name="hero-envelope" class="size-5 shrink-0" />
-      <div>
-        <p><strong>Check your email</strong></p>
-        <p>Click the link we sent to finish creating your account.</p>
-      </div>
-    </div>
-
-    <div :if={@local_mail? and @submitted} class="admin-alert admin-alert-info">
-      <.icon name="hero-information-circle" class="size-5 shrink-0" />
-      <div>
-        <p>
-          Using local mail adapter.
-          See sent emails at <a href="/dev/mailbox" class="underline">/dev/mailbox</a>.
-        </p>
-      </div>
-    </div>
-
-    <div :if={!@submitted}>
-      <p class="setup-hint">Enter your email to create the admin account. We'll send a login link.</p>
-
-      <.form for={@form} phx-submit="create_account">
-        <.input
-          field={@form[:email]}
-          type="email"
-          label="Email address"
-          autocomplete="email"
-          required
-          phx-mounted={JS.focus()}
-        />
-        <div class="setup-actions">
-          <.button phx-disable-with="Creating account...">Create account</.button>
-        </div>
-      </.form>
-    </div>
-    """
-  end
-
   # ── Provider section ──
 
   attr :providers, :list, required: true
diff --git a/test/berrypod/accounts_test.exs b/test/berrypod/accounts_test.exs
index 603cb50..eee9605 100644
--- a/test/berrypod/accounts_test.exs
+++ b/test/berrypod/accounts_test.exs
@@ -64,6 +64,47 @@ defmodule Berrypod.AccountsTest do
     end
   end
 
+  describe "admin_email/0" do
+    test "returns nil when no users exist" do
+      assert is_nil(Accounts.admin_email())
+    end
+
+    test "returns the admin email" do
+      user = user_fixture()
+      assert Accounts.admin_email() == user.email
+    end
+  end
+
+  describe "get_unconfirmed_admin/0" do
+    test "returns nil when no users exist" do
+      assert is_nil(Accounts.get_unconfirmed_admin())
+    end
+
+    test "returns unconfirmed user" do
+      user = unconfirmed_user_fixture()
+      assert Accounts.get_unconfirmed_admin().id == user.id
+    end
+
+    test "returns nil for confirmed user" do
+      _user = user_fixture()
+      assert is_nil(Accounts.get_unconfirmed_admin())
+    end
+  end
+
+  describe "delete_unconfirmed_user/1" do
+    test "deletes an unconfirmed user" do
+      user = unconfirmed_user_fixture()
+      assert {:ok, _} = Accounts.delete_unconfirmed_user(user)
+      refute Accounts.has_admin?()
+    end
+
+    test "refuses to delete a confirmed user" do
+      user = user_fixture()
+      assert {:error, :already_confirmed} = Accounts.delete_unconfirmed_user(user)
+      assert Accounts.has_admin?()
+    end
+  end
+
   describe "register_user/1" do
     test "requires email to be set" do
       {:error, changeset} = Accounts.register_user(%{})
diff --git a/test/berrypod_web/live/setup/onboarding_test.exs b/test/berrypod_web/live/setup/onboarding_test.exs
index 68ccc22..a8ed861 100644
--- a/test/berrypod_web/live/setup/onboarding_test.exs
+++ b/test/berrypod_web/live/setup/onboarding_test.exs
@@ -4,7 +4,7 @@ defmodule BerrypodWeb.Setup.OnboardingTest do
   import Phoenix.LiveViewTest
   import Berrypod.AccountsFixtures
 
-  alias Berrypod.{Products, Settings}
+  alias Berrypod.{Accounts, Products, Settings}
 
   describe "access rules" do
     test "accessible on fresh install (no admin)", %{conn: conn} do
@@ -30,11 +30,12 @@ defmodule BerrypodWeb.Setup.OnboardingTest do
       assert {:live_redirect, %{to: "/admin"}} = redirect
     end
 
-    test "redirects to login when admin exists but not logged in", %{conn: conn} do
-      _user = user_fixture()
+    test "shows check inbox when admin exists but not logged in", %{conn: conn} do
+      _user = unconfirmed_user_fixture()
 
-      {:error, redirect} = live(conn, ~p"/setup")
-      assert {:live_redirect, %{to: "/users/log-in"}} = redirect
+      {:ok, _view, html} = live(conn, ~p"/setup")
+      assert html =~ "Check your inbox"
+      refute html =~ "Connect a print provider"
     end
 
     test "redirects to / when site is already live", %{conn: conn} do
@@ -56,11 +57,50 @@ defmodule BerrypodWeb.Setup.OnboardingTest do
     end
   end
 
-  describe "sections" do
-    test "shows all three sections on fresh install", %{conn: conn} do
+  describe "phase: email form" do
+    test "shows only email form on fresh install", %{conn: conn} do
       {:ok, _view, html} = live(conn, ~p"/setup")
 
       assert html =~ "Create admin account"
+      refute html =~ "Connect a print provider"
+      refute html =~ "Connect payments"
+    end
+  end
+
+  describe "phase: check inbox" do
+    test "shows check inbox after creating account", %{conn: conn} do
+      {:ok, view, _html} = live(conn, ~p"/setup")
+
+      html =
+        view
+        |> form("form", account: %{email: "admin@example.com"})
+        |> render_submit()
+
+      assert html =~ "Check your inbox"
+      assert html =~ "admin@example.com"
+      refute html =~ "Connect a print provider"
+    end
+
+    test "start over resets to email form", %{conn: conn} do
+      _user = unconfirmed_user_fixture()
+
+      {:ok, view, _html} = live(conn, ~p"/setup")
+
+      html = render_click(view, "start_over")
+
+      assert html =~ "Create admin account"
+      refute html =~ "Check your inbox"
+      refute Accounts.has_admin?()
+    end
+  end
+
+  describe "phase: configure (logged in)" do
+    setup :register_and_log_in_user
+
+    test "shows provider and stripe steps", %{conn: conn, user: user} do
+      {:ok, _view, html} = live(conn, ~p"/setup")
+
+      assert html =~ user.email
       assert html =~ "Connect a print provider"
       assert html =~ "Connect payments"
     end
@@ -85,9 +125,7 @@ defmodule BerrypodWeb.Setup.OnboardingTest do
       assert html =~ "API token"
       assert html =~ "Printify"
     end
-  end
 
-  describe "stripe section" do
     test "shows stripe form", %{conn: conn} do
       {:ok, _view, html} = live(conn, ~p"/setup")