add period comparison deltas to analytics stat cards

Each stat card now shows the percentage change vs the equivalent
previous period (e.g. 30d compares last 30 days vs 30 days before).
Handles zero-baseline with "new" label and caps extreme deltas at
>999%. Seed data extended to 2 years for meaningful 12m comparisons.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

assets/css/admin/components.css

@@ -671,6 +671,10 @@
   font-variant-numeric: tabular-nums;
 }
 
+[data-bars] > div {
+  cursor: crosshair;
+}
+
 /* ── Setup page ── */
 
 .setup-page {

assets/js/app.js

@@ -516,10 +516,83 @@ const AnalyticsInit = {
   }
 }
 
+// Analytics: chart tooltip on hover/tap
+const ChartTooltip = {
+  mounted() { this._setup() },
+  updated() { this._setup() },
+
+  _setup() {
+    // Re-query after LiveView patches
+    this.tooltip = this.el.querySelector("[data-tooltip]")
+    this.bars = this.el.querySelector("[data-bars]")
+    if (!this.tooltip || !this.bars) return
+
+    // Clean up previous listeners if re-setting up
+    if (this._cleanup) this._cleanup()
+
+    const onMove = (e) => {
+      const clientX = e.touches ? e.touches[0].clientX : e.clientX
+      const bar = this._barAt(clientX)
+      if (bar) this._show(bar, clientX)
+    }
+
+    const onLeave = () => this._hide()
+
+    const onDocTap = (e) => {
+      if (!this.el.contains(e.target)) this._hide()
+    }
+
+    this.bars.addEventListener("mousemove", onMove)
+    this.bars.addEventListener("mouseleave", onLeave)
+    this.bars.addEventListener("touchstart", onMove, { passive: true })
+    document.addEventListener("touchstart", onDocTap, { passive: true })
+
+    this._cleanup = () => {
+      this.bars.removeEventListener("mousemove", onMove)
+      this.bars.removeEventListener("mouseleave", onLeave)
+      this.bars.removeEventListener("touchstart", onMove)
+      document.removeEventListener("touchstart", onDocTap)
+    }
+  },
+
+  destroyed() {
+    if (this._cleanup) this._cleanup()
+  },
+
+  _barAt(clientX) {
+    const children = this.bars.children
+    for (let i = 0; i < children.length; i++) {
+      const rect = children[i].getBoundingClientRect()
+      if (clientX >= rect.left && clientX <= rect.right) return children[i]
+    }
+    return null
+  },
+
+  _show(bar, clientX) {
+    const label = bar.dataset.label
+    const visitors = bar.dataset.visitors
+    if (!label) return
+
+    this.tooltip.textContent = `${label}: ${visitors} visitor${visitors === "1" ? "" : "s"}`
+    this.tooltip.style.display = "block"
+
+    // Position: centered on cursor, clamped to chart bounds
+    const chartRect = this.el.getBoundingClientRect()
+    const tipWidth = this.tooltip.offsetWidth
+    let left = clientX - chartRect.left - tipWidth / 2
+    left = Math.max(0, Math.min(left, chartRect.width - tipWidth))
+    this.tooltip.style.left = left + "px"
+  },
+
+  _hide() {
+    if (this.tooltip) this.tooltip.style.display = "none"
+  }
+}
+
 const csrfToken = document.querySelector("meta[name='csrf-token']").getAttribute("content")
 const liveSocket = new LiveSocket("/live", Socket, {
   params: {_csrf_token: csrfToken},
-  hooks: {...colocatedHooks, ColorSync, Lightbox, CartPersist, CartDrawer, ProductImageScroll, SearchModal, CollectionFilters, CardRadioScroll, AnalyticsInit},
+  hooks: {...colocatedHooks, ColorSync, Lightbox, CartPersist, CartDrawer, ProductImageScroll, SearchModal, CollectionFilters, CardRadioScroll, AnalyticsInit, ChartTooltip},
 })
 
 // Show progress bar on live navigation and form submits

lib/berrypod_web/live/admin/analytics.ex

@@ -39,17 +39,32 @@ defmodule BerrypodWeb.Admin.Analytics do
 
   defp load_analytics(socket, period) do
     range = date_range(period)
+    prev_range = previous_date_range(period)
 
     trend_data =
       if period == "today",
         do: Analytics.visitors_by_hour(range),
         else: Analytics.visitors_by_date(range)
 
+    visitors = Analytics.count_visitors(range)
+    pageviews = Analytics.count_pageviews(range)
+    bounce_rate = Analytics.bounce_rate(range)
+    avg_duration = Analytics.avg_duration(range)
+
+    prev_visitors = Analytics.count_visitors(prev_range)
+    prev_pageviews = Analytics.count_pageviews(prev_range)
+    prev_bounce_rate = Analytics.bounce_rate(prev_range)
+    prev_avg_duration = Analytics.avg_duration(prev_range)
+
     socket
-    |> assign(:visitors, Analytics.count_visitors(range))
-    |> assign(:pageviews, Analytics.count_pageviews(range))
-    |> assign(:bounce_rate, Analytics.bounce_rate(range))
-    |> assign(:avg_duration, Analytics.avg_duration(range))
+    |> assign(:visitors, visitors)
+    |> assign(:pageviews, pageviews)
+    |> assign(:bounce_rate, bounce_rate)
+    |> assign(:avg_duration, avg_duration)
+    |> assign(:visitors_delta, compute_delta(visitors, prev_visitors))
+    |> assign(:pageviews_delta, compute_delta(pageviews, prev_pageviews))
+    |> assign(:bounce_rate_delta, compute_delta(bounce_rate, prev_bounce_rate))
+    |> assign(:avg_duration_delta, compute_delta(avg_duration, prev_avg_duration))
     |> assign(:trend_data, trend_data)
     |> assign(:trend_mode, if(period == "today", do: :hourly, else: :daily))
     |> assign(:top_pages, Analytics.top_pages(range))
@@ -73,6 +88,21 @@ defmodule BerrypodWeb.Admin.Analytics do
      DateTime.new!(end_date, ~T[00:00:00], "Etc/UTC")}
   end
 
+  defp previous_date_range(period) do
+    days = Map.fetch!(@periods, period)
+    today = Date.utc_today()
+    duration = days + 1
+    current_start = Date.add(today, -days)
+    prev_start = Date.add(current_start, -duration)
+
+    {DateTime.new!(prev_start, ~T[00:00:00], "Etc/UTC"),
+     DateTime.new!(current_start, ~T[00:00:00], "Etc/UTC")}
+  end
+
+  defp compute_delta(0, 0), do: nil
+  defp compute_delta(_current, 0), do: :new
+  defp compute_delta(current, previous), do: round((current - previous) / previous * 100)
+
   # ── Render ──
 
   @impl true
@@ -94,10 +124,31 @@ defmodule BerrypodWeb.Admin.Analytics do
 
     <%!-- Stat cards --%>
     <div class="admin-stats-grid" style="margin-top: 1.5rem;">
-      <.stat_card label="Unique visitors" value={format_number(@visitors)} icon="hero-users" />
-      <.stat_card label="Total pageviews" value={format_number(@pageviews)} icon="hero-eye" />
-      <.stat_card label="Bounce rate" value={"#{@bounce_rate}%"} icon="hero-arrow-uturn-left" />
-      <.stat_card label="Visit duration" value={format_duration(@avg_duration)} icon="hero-clock" />
+      <.stat_card
+        label="Unique visitors"
+        value={format_number(@visitors)}
+        icon="hero-users"
+        delta={@visitors_delta}
+      />
+      <.stat_card
+        label="Total pageviews"
+        value={format_number(@pageviews)}
+        icon="hero-eye"
+        delta={@pageviews_delta}
+      />
+      <.stat_card
+        label="Bounce rate"
+        value={"#{@bounce_rate}%"}
+        icon="hero-arrow-uturn-left"
+        delta={@bounce_rate_delta}
+        invert
+      />
+      <.stat_card
+        label="Visit duration"
+        value={format_duration(@avg_duration)}
+        icon="hero-clock"
+        delta={@avg_duration_delta}
+      />
     </div>
 
     <%!-- Visitor trend chart --%>
@@ -140,6 +191,8 @@ defmodule BerrypodWeb.Admin.Analytics do
   attr :label, :string, required: true
   attr :value, :any, required: true
   attr :icon, :string, required: true
+  attr :delta, :any, default: nil
+  attr :invert, :boolean, default: false
 
   defp stat_card(assigns) do
     ~H"""
@@ -149,7 +202,10 @@ defmodule BerrypodWeb.Admin.Analytics do
           <.icon name={@icon} class="size-5" />
         </div>
         <div>
-          <p style="font-size: 1.5rem; font-weight: 700;">{@value}</p>
+          <div style="display: flex; align-items: baseline; gap: 0.5rem;">
+            <p style="font-size: 1.5rem; font-weight: 700;">{@value}</p>
+            <.delta_badge :if={@delta != nil} delta={@delta} invert={@invert} />
+          </div>
           <p style="font-size: 0.875rem; color: color-mix(in oklch, var(--color-base-content) 60%, transparent);">
             {@label}
           </p>
@@ -159,6 +215,36 @@ defmodule BerrypodWeb.Admin.Analytics do
     """
   end
 
+  attr :delta, :any, required: true
+  attr :invert, :boolean, required: true
+
+  defp delta_badge(%{delta: :new} = assigns) do
+    ~H"""
+    <span style="font-size: 0.75rem; font-weight: 500; color: color-mix(in oklch, var(--color-base-content) 50%, transparent); white-space: nowrap;">
+      new
+    </span>
+    """
+  end
+
+  defp delta_badge(assigns) do
+    {color, arrow} =
+      cond do
+        assigns.delta > 0 && !assigns.invert -> {"var(--t-status-success, #22c55e)", "↑"}
+        assigns.delta > 0 && assigns.invert -> {"var(--t-status-error, #ef4444)", "↑"}
+        assigns.delta < 0 && !assigns.invert -> {"var(--t-status-error, #ef4444)", "↓"}
+        assigns.delta < 0 && assigns.invert -> {"var(--t-status-success, #22c55e)", "↓"}
+        true -> {"color-mix(in oklch, var(--color-base-content) 40%, transparent)", "–"}
+      end
+
+    assigns = assign(assigns, color: color, arrow: arrow)
+
+    ~H"""
+    <span style={"font-size: 0.75rem; font-weight: 500; color: #{@color}; white-space: nowrap;"}>
+      {@arrow} {if abs(@delta) > 999, do: ">999%", else: "#{abs(@delta)}%"}
+    </span>
+    """
+  end
+
   # ── Bar chart (HTML/CSS bars with readable labels) ──
 
   attr :data, :list, required: true
@@ -190,18 +276,45 @@ defmodule BerrypodWeb.Admin.Analytics do
         %{height_pct: height_pct, label: label, visitors: visitors, index: i}
       end)
 
-    # X-axis labels: pick evenly spaced bars
-    x_label_count = if assigns.mode == :hourly, do: 6, else: min(bar_count, 5)
-
+    # X-axis labels
     x_labels =
-      if bar_count <= x_label_count do
-        bars
-      else
-        step = bar_count / x_label_count
+      cond do
+        # 12m: show month names at month boundaries
+        bar_count > 60 ->
+          data
+          |> Enum.with_index()
+          |> Enum.chunk_by(fn {entry, _i} ->
+            date = parse_date(entry.date)
+            {date.year, date.month}
+          end)
+          |> Enum.map(fn [{entry, i} | _] ->
+            date = parse_date(entry.date)
+            %{label: Calendar.strftime(date, "%b"), index: i}
+          end)
+          # Skip first partial month if it starts mid-month
+          |> then(fn labels ->
+            case labels do
+              [first | rest] ->
+                date = parse_date(Enum.at(data, first.index).date)
+                if date.day > 7, do: rest, else: labels
 
-        Enum.filter(bars, fn bar ->
-          rem(bar.index, max(round(step), 1)) == 0
-        end)
+              _ ->
+                labels
+            end
+          end)
+
+        # Hourly: 6 evenly spaced labels
+        assigns.mode == :hourly ->
+          step = bar_count / 6
+          Enum.filter(bars, fn bar -> rem(bar.index, max(round(step), 1)) == 0 end)
+
+        # 30d: weekly intervals
+        bar_count > 14 ->
+          Enum.filter(bars, fn bar -> rem(bar.index, 7) == 0 end)
+
+        # 7d: every bar gets a label
+        true ->
+          bars
       end
 
     assigns =
@@ -220,7 +333,18 @@ defmodule BerrypodWeb.Admin.Analytics do
     >
       No data for this period
     </div>
-    <div :if={@data != []} style="display: grid; grid-template-columns: auto 1fr; gap: 0 0.5rem;">
+    <div
+      :if={@data != []}
+      id="analytics-chart"
+      phx-hook="ChartTooltip"
+      style="display: grid; grid-template-columns: auto 1fr; gap: 0 0.5rem; position: relative;"
+    >
+      <%!-- Tooltip --%>
+      <div
+        data-tooltip
+        style="display: none; position: absolute; top: -1.75rem; z-index: 10; padding: 0.25rem 0.5rem; font-size: 0.75rem; font-weight: 500; white-space: nowrap; background: var(--color-base-content, #1e1e1e); color: var(--color-base-100, #fff); border-radius: 0.25rem; pointer-events: none; font-variant-numeric: tabular-nums;"
+      >
+      </div>
       <%!-- Row 1: Y-axis labels + chart --%>
       <div
         class="analytics-y-labels"
@@ -237,11 +361,15 @@ defmodule BerrypodWeb.Admin.Analytics do
         <div style="position: absolute; bottom: 0; left: 0; right: 0; border-top: 1px solid color-mix(in oklch, var(--color-base-content) 15%, transparent);">
         </div>
         <%!-- Bars container --%>
-        <div style={"display: flex; align-items: flex-end; height: 100%; gap: #{@bar_gap}px;"}>
+        <div
+          data-bars
+          style={"display: flex; align-items: flex-end; height: 100%; gap: #{@bar_gap}px;"}
+        >
           <div
             :for={bar <- @bars}
+            data-label={bar.label}
+            data-visitors={bar.visitors}
             style={"flex: 1; height: #{max(bar.height_pct, 0.5)}%; background: var(--color-primary, #4f46e5); opacity: 0.8; border-radius: 1px 1px 0 0; min-width: 0;"}
-            title={"#{bar.label}: #{bar.visitors} visitors"}
           >
           </div>
         </div>
@@ -267,6 +395,15 @@ defmodule BerrypodWeb.Admin.Analytics do
 
   defp format_date_label(date), do: to_string(date)
 
+  defp parse_date(date) when is_binary(date) do
+    case Date.from_iso8601(date) do
+      {:ok, d} -> d
+      _ -> Date.utc_today()
+    end
+  end
+
+  defp parse_date(%Date{} = date), do: date
+
   defp nice_max(0), do: 10
 
   defp nice_max(val) do

priv/repo/seeds/analytics.exs

@@ -1,8 +1,8 @@
-# Generates realistic analytics demo data spanning 12 months.
+# Generates realistic analytics demo data spanning 2 years.
 #
 #     mix run priv/repo/seeds/analytics.exs
 #
-# Clears existing analytics events first, then creates ~50k events with
+# Clears existing analytics events first, then creates ~90k events with
 # realistic traffic patterns, referrers, device mix, and e-commerce funnel.
 
 alias Berrypod.Repo
@@ -13,9 +13,9 @@ alias Berrypod.Analytics.Event
 # How many unique "visitors" to simulate per day (base — actual varies by day)
 base_daily_visitors = 40
 
-# Date range: 12 months back from today
+# Date range: 2 years back from today
 end_date = Date.utc_today()
-start_date = Date.add(end_date, -364)
+start_date = Date.add(end_date, -729)
 
 # ── Reference data ──
 
@@ -150,8 +150,8 @@ end
 # Monthly growth curve — traffic grows over time (new shop ramping up)
 month_multiplier = fn date ->
   months_ago = Date.diff(end_date, date) / 30.0
-  # Start at 0.3x and grow to 1.0x over the year
-  max(0.3, 1.0 - months_ago * 0.06)
+  # Start at 0.2x two years ago and grow to 1.0x now
+  max(0.2, 1.0 - months_ago * 0.035)
 end
 
 # Seasonal bumps (Nov-Dec holiday shopping, Jan sale)

test/berrypod_web/live/admin/analytics_test.exs

@@ -62,7 +62,7 @@ defmodule BerrypodWeb.Admin.AnalyticsTest do
 
       {:ok, view, _html} = live(conn, ~p"/admin/analytics")
 
-      assert has_element?(view, "rect")
+      assert has_element?(view, "[data-bars]")
     end
 
     test "changes period", %{conn: conn} do